Job highlights

- Requisite Education And Experience / Minimum Qualifications

- Positive understanding of the creative thinking and development process,Excellent interpersonal / communication skills

- Advanced experience with all major social media networks: Facebook / Instagram,Google / YouTube,Snapchat etc

- 5+ yearsindustry and / or relevant work experience

Assistant Manager Social Media, Newsroom

Area: Brand adidas Marketing

Department: Brand Comms

Direct Reporting Line: Manager Brand Comms

Indirect/secondary reporting line: Sr Manager Brand Comms

Subsidiary/country: India

Location: Gurgaon

GSMS Grade: P1

Number of Personnel Managed: NA

Cost Center/Budget and/or Revenue Responsibility: NA

Purpose

Support the delivery of the adidas message to the consumer through owned social, creating engaging content and advertising experiences which drive conversation both one to one and at scale, and connecting them to adidaswider digital world, Key Responsibilities

Implement the digital publishing strategy across owned and paid social according to the global brand and category calendars

Support planning and content creation to deliver to the global brand and category calendars

Develop a social media strategy across performance and originals category, Drive visibility for adidas runnerscommunity through an always on publishing plan, Create and implement the social media calendar for the brand on a monthly basis, Partner with internal teams such as business units, PR, digital and media teams to achieve business goals through end-to-end campaign planning and execution across social media

Support the Newsroom Head Office team PR, Asset Publishing, Analytics to maximize the publishing mix for all campaigns across owned, earned and paid channels

Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts





Ensure timely execution of all campaigns across social media channels, Identify platform trends and consumer behavior and feed the insight back into digital publishing output and the wider team

KPIs

Engagement rate across all content posted on brand social handle

Increase in overall followers on the social brand media handle

Execution excellence in managing page and delivering OTIF on campaign content

Timely execution & planning of social media plan for all campaigns & activations, Key Relationships

India category activation managers

EM Newsroom team

External Agencies

NPT & Finance Team

Digital & CRM Managers

Omni Channel Team

Knowledge, Skills And Abilities

Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with focused expertise in social media management

Good understanding of the creative thinking and development process, Excellent interpersonal / communication skills

High understanding of owned channel and paid social landscape

Advanced experience with all major social media networks: Facebook / Instagram, Google / YouTube, Snapchat etc

Naturally curious and motivated by the ever-changing world of digital and mobile

Strong understanding of social media trends across sport and lifestyle

Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills, Operate independently and efficiently to manage multiple tasks

Advanced presentation and organizational skills

Understand the Editorial process

Copywriting skills

Requisite Education And Experience / Minimum Qualifications

Degree in Marketing communications or a related field

5+ yearsindustry and / or relevant work experience

Fluent written and spoken English language skills adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace

We do not tolerate the harassment or discrimination toward any of our applicants or employees

We are an equal opportunity employer,

📌 Asst Manager, Social Media, Newsroom (Gurugram)
🏢 Adidas
📍 Gurugram