Associate Manager – Influencer Marketing

P&L; & Sales Owner | Suroskie | Experience: 3–6 Years | Location: Ghaziabad | Immediate Joiner

About Role

Own Influencer Marketing as a sales-driven business channel, with complete accountability for P&L;, revenue,

spends, CAC, ROAS and profitability. The candidate should be highly sales-centric and focused on driving actual conversions through influencer content.

Key Responsibilities

- Own Influencer Marketing P&L;, revenue and sales targets.
- Build a creator ecosystem focused on conversions and revenue, not just views/reach.
- Identify creators who can actually sell products and drive purchases.
- Ensure every influencer campaign has a explicit conversion objective, CTA and measurable sales outcome.
- Analyse influencer videos to identify hooks, scripts, creators and formats driving conversions.
- Continuously test and optimise content to improve sales, CAC and ROAS.




- Scale high-performing creators and conversion-generating influencer videos.
- Negotiate creator commercials and maximise ROI on every influencer investment.
- Work with Creative & Performance teams to turn winning influencer content into sales-driving assets.
- Manage team/agencies against revenue, conversion and efficiency targets.

Must Have

- 3–6 years of Influencer Marketing experience, preferably D2C/Beauty.
- Strong sales & performance mindset.
- Proven understanding of creator-led commerce and conversion-driven content.
- Strong knowledge of CAC, ROAS, revenue, attribution and P&L;.
- Ability to understand why an influencer video converts and how to scale it.

KPIs

Influencer Sales | Revenue | P&L; | ROAS | CAC | Conversion Rate | Creator ROI | Revenue per Video

📌 Associate Manager -Influencer Marketing (Ghaziabad)
🏢 Suroskie
📍 Ghaziabad