Job highlights

- Bachelors degree is required,Masters degree is preferred
- They must also be customer centric mindset,with proven leadership skills to influence and focus cross-functional teams on the right treatment planning initiatives that will drive business results
- A minimum of 12+ years of related work experience is required

Department: Marketing Location: APAC-India

Description The Associate Director oversees all APAC GP Professional Marketing efforts The individual will plan and coordinate critical processes related to business planning, strategic marketing plans and product relevant for GP channel, business performance tracking, and multi-channel marketing The Associate Director reports to the Professional Marketing Director, GP channel The incumbent will meet regularly with commercial leadership to establish direction and priorities, and goals and targeted objectives, participate in KOL management, strategic planning, Traditional and Digital Marketing Communications, and partner with the Local Marketing teams to deliver channel objectives and forecasts The incumbent is responsible for sales forecasting, customer targeting, channel business performance and delivery of skilled campaigns The Associate Director works with regional cross functional teams from Product, Clinical, Professional Marketing Communications and Sales Excellence teams to establish strategic direction, set priorities, and deliverables for the channel The incumbent will be responsible for commercializing and managing Align's treatment planning service and require in-depth knowledge of the system and service, working to optimize over time

They must also be customer centric mindset, with proven leadership skills to influence and focus cross-functional teams on the right treatment planning initiatives that will drive business results

This position is based in Mumbai

About This Opportunity In this role, you will?





Develop business plan, roadmaps and targets for GP in support of business objectives

Liaise, develop and lead channel marketing efforts in cooperation with the rest of Regional and Local Marketing and Clinical teams

Manage a range of professional marketing-oriented projects (KOL management, market research, marketing assets development, digital and traditional marketing communications, category building initiatives etc);

Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines

Analyze business to understand trends and drive recommendations to improve execution of strategic plans for GP channel

Drive analysis of reports tracking the growth of the channel, providing insights towards reviews that include Investor Reports and leadership business reviews

Collect customer insights and competitive intelligence and incorporate into commercialization and product management plans

Develop strong relationships with key customers and opinion leaders

Develop key relationships with thought-leaders and relevant key opinion leaders in the region

Uncover unmet needs and identify future business needs/gaps an recommend improvements to meet APAC growth ambitions

Commercialise our treatment planning service, manage/work to optimise ongoing service offerings





Analyse and drive adoption of treatment planning service In this role, you will need ?

In this role, you will need

Bachelor's degree is required, Master's degree is preferred A minimum of 12+ years of related work experience is required

Having ~5 years in the healthcare sector will be a plus

Experience in running Marketing Excellence programs, Product Launches and executing marketing campaigns is preferred

Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) required

Excellent verbal and written English communication skills are required

Excellent influencing skills and ability to develop customer relationships required

This position may require travel

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Global Diversity Statement

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees

As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion

We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time

Equal Opportunity Statement

Align Technology is an equal opportunity employer

We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category

Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire

📌 Associate Director, Professional Marketing, GP Channel, APAC (Mumbai)
🏢 Align Technology
📍 Mumbai