16 Oct
|
Acme Services
|
New Delhi
16 Oct
Acme Services
New Delhi
Job highlights
- Execute Go to market strategy and should also handle the launch of new stores
- Coordinate with the Vendor agency for timely delivery of required collaterals
- Must have an In-dept understanding about signages,marketing materials,and technical / operational requirements in branding
- JThe role is responsible for new store launches, GTM execution in the region, Brand activation planning, co-ordinationexecution. Managing trade spends spend optimization, Competitive
- Intelligence gathering, Coordination with external vendor(s) for implementation of plans.
Go to Market Strategies
- Execute Go to market strategy and should also handle the launch of new stores. Monitor brand level activities to ensure it meets targets.
- Identify Market / Category Opportunities and Growth Drivers for the business. Bring in Insights on Planning Developing brand Visibility.
- Communicate and Hand Hold Effective GTM Execution in Market along with the Operating Team. Manage GTM Cost Lines and Ensure Optimum Utilization with a Clear Sight of Return-on Investment.
- Set up effective review and tracking mechanism to ensure desired results.
- Knowledge of digital marketing and social media drivers for brand building and marketing.
- Manage and develop Vendors for purchasing branding elements etc for Advertising and
Marketing Activity
- Collect maintain data about specific vendors for different elements materials
- Communicate timely effectively for purchasing / preparation of material, branding elements etc
- Coordinate with the Vendor agency for timely delivery of required collaterals.
- Coordinate POs payment of vendor. Review track the effectiveness and timelines.
- Must have an In-dept understanding about signages, marketing materials, and technical/operational requirements in branding
Develop execute regional level ATL/BTL programs, channels, and brand activations
- Analyse internal external data to identify area of opportunities challenges.
- Plan provide support for activations based on Sales requirement
- Also Plan for Activation during festivals On-ground brand-led activations Channel activations Geography activations
- Develop plans to increase footfalls at the store and create brand awareness using multiple mediums
- Drive the brand expansion across PAN India regions
Additional Skills:
- Data Analysis
- Proficiency in excel
- Solid PowerPoint presentation skills
- Knowledge of social media and digital content marketing
Relevant Work background:
- 2-3 years in Mall marketing department
- 1-2 years in brands marketing department
📌 Assistant Marketing manager (New Delhi)
🏢 Acme Services
📍 New Delhi