Category Management:

- Drive sales participation: Review and analyse weekly (Volume/ sales/ margin) report and implement action plans to drive participation against budgeted plans.

- Demand forecasting to ensure stock availability on shelf.

- Identify challenges early in terms of consumer acquisition / retention basis sales numbers and advise course correction.

- Plan trade initiatives to drive penetration.

- Make a Recent Product launch plan and aid in timely execution of new launches in stores.

- Promotion/Activation Calendar for Own Brands in line with Category theme

- Wigig Plans for its own brand to maximise on seasonal and Festive demand.

- Prevent margin leakage: Optimising Promotion investment through ROI positive promotions

- Reduce Wastage i.e.,



Expiry, RTC, etc

- Maintain strong store relations to ensure execution; stock availability and be able to resolve on-ground issues tactfully.

- Analyse market, benchmarking activity, store visits to ensure execution and resolve any on- floor issues.

Merchandise Planning:

- Primary and secondary planogram sign off to ensure own brand placement in stores.

- Ensure price benchmarking Vs national brands.

People Management

- SPOC for both internal (cross functional teams) and external partners (Vendors).

📌 Assistant Category Manager (Mumbai)
🏢 Acme Services
📍 Mumbai