Job highlights

- Experience: 3 to 10 years in FMCG sales,specifically in the General Trade Channel . Educational Qualification: Graduate / Postgraduate in any discipline
- Proven experience in FMCG General Trade Sales . Strong knowledge of Primary and Secondary Sales . .
- Experience: 3 to 10 years in FMCG sales, specifically in the General Trade Channel

Educational Qualification: Graduate / Postgraduate in any discipline

Key Competencies Required:

- Proven experience in FMCG General Trade Sales
- Strong knowledge of Primary and Secondary Sales
- Expertise in ROI, RTM (Route to Market), GTM (Go-to-Market) strategies
- Channel Partner Management and Market Execution
- Business Development and Team Leadership
- Excellent Selling and Negotiation skills

Key Responsibilities:

1. Sales Planning and Target Achievement

- Ensure achievement of secondary sales targets across the assigned territory
- Set clear objectives for Area Workers (AWs) and Area Worker Sales Managers (AWSMs)
- Break down objectives beat-wise and monitor periodic performance
- Ensure effective communication of targets and alignment with the team

1. Team Management and Performance Coaching

- Lead, coach, and support AWs and AWSMs to meet and exceed business objectives
- Provide training on sales processes and best practices
- Conduct regular performance evaluations and offer on-ground guidance for improvement

1.



Market Expansion and Dealer Servicing

- Strengthen relationships with existing dealers and enhance dealer servicing levels
- Expand dealer network and increase product depth and width per outlet
- Identify and develop new retail outlets within the territory
- Execute activations as planned by the Area Sales Manager (ASM)

1. Merchandising and Visibility Execution

- Ensure adherence to company-defined Plan-o-Gram
- Oversee execution of primary and secondary merchandising strategies
- Implement visibility plans in line with branding and marketing objectives

1. Recent Product Launches and Trade Promotions

- Execute new product introductions and consumer/trade schemes effectively
- Train field teams on communicating and promoting new products at the dealer level
- Track performance and provide feedback on newly launched SKUs and schemes

1. Market Intelligence and Reporting

- Collect and report data on competitor activities including pricing, promotions, off-take, visibility, and new launches
- Ensure accuracy in PJP data, MIS reporting, and maintain usage of internal systems such as UDAAN

1. Consumer Complaint Handling

- Represent the company in resolving product-related consumer complaints
- Visit consumers for issue resolution and coordinate with the quality team for closure

📌 Area Sales Executive (ASE) (Madurai)
🏢 Talentpro
📍 Madurai