Experience: 2–4 Years | Full time

Key Responsibilities

- Plan, execute, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Manage audience targeting, budgets, ad creatives, bidding strategies, and campaign performance.
- Monitor KPIs such as CPC, CTR, CPL, conversions, and ROAS.
- Coordinate with content, creative, and development teams for campaign requirements and timely execution.
- Communicate campaign updates, performance insights, and challenges to management.
- Prepare regular performance reports and recommend data-driven improvements.
- Ensure accurate conversion tracking and campaign setup.

Required Skills

- Hands-on experience with Meta Ads and Google Ads.
- Must have a background in the travel and tourism industry, with experience running travel-related advertising campaigns.
- Strong analytical, communication, and coordination skills.
- Working knowledge of GA4, Google Tag Manager, and conversion tracking.
- Ability to manage multiple campaigns, optimize performance, and meet deadlines.
- Proactive approach to campaign optimization and problem-solving.

📌 Ads Specialist (New Delhi)
🏢 Anex Tour India
📍 New Delhi