Job Summary

Responsible for managing end-to-end e-commerce operations across online marketplaces such as *Amazon, Flipkart, and Myntra, along with company-owned websites using **Wix and Shopify*. The role includes product listing management, product photography, image editing, creative designing, website development, SEO optimization, sales reporting, order and returns management, customer support, marketplace advertising, and coordination with digital marketing teams to enhance online visibility, customer engagement, and business growth.

Roles & Responsibilities

1. E-Commerce Marketplace Management*

- Manage product listings on Amazon, Flipkart, and Myntra.

- Create, update, and optimize product titles, descriptions, specifications, key features, and pricing.

- Maintain product catalogs, inventory updates, and listing accuracy.

- Monitor product visibility, listing performance, and marketplace operations.

2. Product Photography & Creative Designing*

- Plan and coordinate product photoshoots for e-commerce listings.

- Edit and enhance product images according to marketplace requirements.

- Create skilled product images, lifestyle/model images, cover images, banners, and promotional creatives.

- Ensure consistent branding and high-quality visual presentation across platforms.

3. Product Content Preparation*

- Prepare SEO-friendly product titles, descriptions, and key features.

- Develop engaging product content highlighting specifications, benefits, and unique selling points.

- Optimize product information to improve search visibility and conversions.

4. Website Design & Management*

- Design, develop, and maintain e-commerce websites using Wix and Shopify.

- Manage website layouts, homepage banners, product collections, navigation menus, and promotional sections.

- Upload and maintain product listings, images, descriptions, pricing, and inventory.

- Ensure mobile responsiveness, user-friendly navigation, and an improved shopping experience.





- Coordinate website updates, promotional offers, and seasonal campaigns.

5. Website SEO Optimization*

- Implement on-page, off-page, and technical SEO strategies to improve organic search visibility.

- Conduct keyword research and optimize meta titles, meta descriptions, product pages, category pages, URLs, and image alt text.

- Improve website loading speed, mobile responsiveness, internal linking, and indexing.

- Monitor website performance using Google Search Console and Google Analytics.

- Manage XML sitemaps, structured data, canonical URLs, and other technical SEO elements.

- Develop backlink strategies to improve website authority.

- Implement Generative Engine Optimization (GEO) practices to improve brand visibility on AI-powered search platforms.

6. Sales Reporting & Data Management*

- Prepare and maintain daily, weekly, and monthly e-commerce sales reports.

- Track sales, orders, cancellations, returns, refunds, and marketplace settlements.

- Analyze marketplace commissions, shipping charges, advertising expenses, and other deductions.

- Reconcile marketplace sales reports with internal sales records and bank settlements.

- Maintain accurate reports to support business analysis and decision-making.

7. Order, Returns & Customer Support Management*

- Monitor customer orders, shipping updates, returns, and refund requests.

- Handle customer inquiries, complaints, and order-related issues.

- Coordinate with marketplace support teams for dispute resolution.

- Ensure timely customer support and smooth order processing.

8.



Marketplace Advertising & Campaign Management*

- Create, manage, and optimize advertising campaigns on Amazon, Flipkart, and Myntra.

- Monitor campaign budgets, ad spending, impressions, clicks, conversions, and return on advertising spend (ROAS).

- Analyze advertising performance and implement improvements to increase product visibility and sales.

- Manage marketplace promotional campaigns, discounts, and seasonal sale activities.

9. Digital Marketing & Creative Team Coordination*

- Coordinate with digital marketing teams for social media creatives, promotional videos, and advertising materials.

- Provide creative briefs, product details, and campaign requirements.

- Support graphic designing, video editing, product promotions, and marketing content preparation.

- Ensure brand consistency and timely execution of digital marketing activities.

Key Skills & Competencies

- - E-Commerce Marketplace Management – Amazon, Flipkart & Myntra
- - Product Listing & Catalog Optimization
- - Product Photography, Image Editing & Creative Designing
- - Wix & Shopify Website Design and Management
- - Search Engine Optimization (SEO) & Generative Engine Optimization (GEO)
- - Product Content Writing & Keyword Research
- - Google Search Console & Google Analytics
- - Marketplace Advertising & Campaign Management
- - Sales Reporting, Reconciliation & Data Analysis
- - Order Processing, Returns & Refund Management
- - Customer Support & Issue Resolution
- - Digital Marketing & Cross-Functional Team Coordination

Role Objective

To efficiently manage and optimize e-commerce operations, improve marketplace and website performance, enhance product visibility through SEO and digital advertising, maintain accurate sales and returns records, deliver a seamless online shopping experience, and contribute to the overall growth of the company's online sales channels.

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