Job Description

Job Title: Social Media Analyst
Experience: Fresher (0–1 year)
Employment Type: Full-time
Department: Digital Marketing

Job Summary

We are looking for a creative, analytical, and detail-oriented Social Media Analyst to join our team. The ideal candidate should have a basic understanding of social media platforms, digital marketing trends, content performance, and audience engagement. This role is suitable for freshers who are eager to learn, analyze social media data, and contribute to improving brand visibility and online engagement.

Key Responsibilities

- Monitor social media platforms such as Instagram, Facebook, Linked In, You Tube, and X (Twitter).
- Track and analyze social media performance metrics, including reach, impressions, engagement, followers, clicks, and conversions.
- Prepare daily, weekly, and monthly social media performance reports.
- Analyze audience behavior, engagement trends, and competitor activities.
- Identify trending topics, hashtags, and relevant industry developments.
- Support the social media team in content planning, scheduling, and performance tracking.
- Assist in identifying opportunities to improve engagement and brand awareness.
- Monitor comments, messages, and audience feedback to understand customer sentiment.




- Maintain accurate records of campaign performance and reporting data.
- Coordinate with content creators, designers, and digital marketing team members.
- Stay updated on social media platform updates, analytics tools, and digital marketing trends.

Required Skills and Qualifications

- Bachelor’s degree in any discipline; a degree in Marketing, Business, Communications, or a related field is preferred.
- Trained on social media platforms and digital marketing concepts.
- Valuable analytical and problem-solving skills.
- Basic knowledge of Microsoft Excel or Google Sheets.
- Strong written and verbal communication skills.
- Attention to detail and the ability to work with data.
- Willingness to learn social media analytics tools and reporting techniques.
- Ability to work collaboratively in a team environment.

Preferred Skills

- Basic familiarity with Meta Business Suite and Linked In Analytics.
- Knowledge of Google Analytics (GA4) is an advantage.
- Familiarity with social media scheduling and reporting tools.
- Basic understanding of KPIs, engagement rates, reach, impressions, and audience growth.

Regards
Mounika HR
Infasta Soft Solutions Pvt Ltd
www.infasta.com

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📌 Hiring for Social Media Analyst (India)
🏢 INFASTA
📍 India