Purpose of the Job

The focus of this role is to lead the local strategy and implementation of initiatives that grow Red Bull availability, presence, and brand in order to increase relevance and grow consumption across {markets} festivals and events.

Covering events ranging from music festivals, street parades, warehouse parties, block parties, open airs, after parties.

The position will also play a vital role in the development and delivery of Red Bull owned events within bars, nightclubs and festivals.

Responsibilities include securing partnerships, listing and quality execution of On Premise event infrastructure at 3rd party events, building partnerships with event suppliers (organisers, promoters catering companies, etc.) as well as training and coaching the On Premise team on event tools and execution with excellence at events.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

- 1. “Living” the Red Bull On Premise culture

Assume and live the Red Bull OP culture. Art of Musketeering spirit at the base of all action. A "can-do" attitude, hands-on mentality and talk about opportunities instead of challenges. Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network. Monitor image standards regarding the brand premium values of Red Bull.

2. Management & Leadership of On Premise Event Marketing

Responsible for executing and adapting the international marketing guidelines according to the market needs. Own the local strategy for growing Red Bull availability, activation and presence across the events landscape. Significant contribution to the On Premise Business Plan.



Management of Red Bull event tools and POS including logistical requirements of (set up and warehousing) while also monitoring their impact on consumption. Track, record and evaluate all results of event activities implemented. Maintain a constant exchange of information and best practices with the national On Premise team. Utilise resources and infrastructure (agencies, logistic partners, promoters) for maximum impact Permanent observation of market trends and active search for new business opportunities in the market, identifying potential for improving and adding new sales & marketing activities. Responsible for allocation of POS tools and monitoring their correct placement. Manage and grow a robust network of external promoters, key influencers, national decision makers, and the local scene Strong collaboration with marketing teams (brand, culture, sports, Red Bull Media Network).

3. Increase Availability & Activation

Responsible for mapping and identifying new listing opportunities for Red Bull across the events landscape. Maintaining existing partnerships and growing our presences at the event through marketing activations and POS. Train On Premise teams to ensure world class activation of marketing initiatives, POS and event tools. Development of current marketing activations to further impact the consumer and grow consumption of Red Bull Applying Industry Marketing initiatives to strengthen relationships with decision makers and staff.



Development and the translation of national campaigns into the events landscape

4. Red Bull Owned Events

Leverage the global Red Bull events portfolio for consumers & industry Create, develop and deliver local Red Bull party & socializing events Identify and deliver on opportunities to utilize Red Bull event assets from marketing teams (Culture, Sports etc) Collaborate with brand marketing to localize Red Bull party & socializing assets to the market (Key creative, POS, social media assets etc) Collaborate with brand marketing to develop impactful consumer activations to support and further increase the impact of our events Collaborate with Red Bull Media Network to increase overall reach of the events.
- EXPERIENCE, KNOWLEDGE & SKILLS
- Minimum of 3 years sales and/or consumer event experience.
- In-depth knowledge of the On Premise and event marketing.
- Strong event and festival industry knowledge.
- Excellent planning and project management abilities.
- Strong negotiation skills.
- Ability to cultivate a team environment.
- Creative mind.
- Exceptional communication skills, including presentation and training abilities.
- Willing to work weekends and at nights.
- Travel 30-40%

On Premise Festival & Events Manager

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives us Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

📌 On Premise Festival & Events Manager (India)
🏢 Red Bull
📍 India