2-3 years Experience

We are looking for a creative, proactive, and results-driven Digital Marketing Executive to manage our digital marketing activities, strengthen our brand presence, and support B2B lead generation in international markets.

Key Responsibilities

Digital Marketing & Campaigns

- Plan, execute, and optimize digital marketing campaigns across LinkedIn, Google, Meta, and other relevant platforms.
- Manage paid advertising campaigns with a focus on lead generation and conversions.
- Research competitors, target audiences, and marketing opportunities in US and UK markets.

SEO & Website Marketing

- Perform keyword research, on-page SEO, technical SEO coordination, and off-page SEO activities.
- Optimize website content, landing pages, and blogs to improve organic rankings and traffic.
- Monitor website performance using Google Analytics 4, Google Search Console, and SEO tools.

Content & Social Media

- Manage company social media accounts, primarily LinkedIn, Instagram, and Facebook.
- Create engaging posts, carousels, marketing creatives, and promotional content.
- Plan and maintain content calendars, blogs, and marketing campaigns.
- Use Canva and AI-powered tools to improve content creation and productivity.

B2B Lead Generation & Email Marketing

- Execute email marketing and targeted lead generation campaigns.
- Support LinkedIn outreach and international B2B marketing initiatives.
- Collaborate with the sales team to attract qualified business leads.
- Monitor lead generation performance and suggest improvements.

Reporting & Optimization

- Track campaign KPIs, website traffic, engagement, and lead conversions.
- Prepare weekly and monthly marketing performance reports.




- Conduct A/B testing and continuously improve marketing performance.

Required Skills & Qualifications

- 2-3 years of hands-on experience in digital marketing.
- Solid knowledge of SEO, SEM, Google Ads, and social media marketing.
- Practical experience with LinkedIn marketing and B2B lead generation.
- Familiarity with Google Analytics, Search Console, Canva, and SEO tools such as SEMrush or Ahrefs.
- Experience with email marketing tools and CRM platforms is an advantage.
- Excellent English writing and communication skills.
- Basic creative design and video editing skills are desirable.
- Ability to independently plan, execute, and manage multiple marketing activities.

Preferred Experience

- Previous experience in IT services, SaaS, software development, or B2B technology marketing.
- Exposure to international marketing, especially US and UK markets.
- Experience with marketing automation, AI content tools, and lead generation platforms such as Apollo or HubSpot.

What We Offer

- Opportunity to work on international B2B marketing campaigns.
- Direct collaboration with the leadership team.
- Freedom to introduce creative ideas and experiment with new strategies.
- Hands-on exposure to SEO, performance marketing, and growth initiatives.
- Career growth opportunities in an expanding IT services company.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Application Question(s):

- Which digital marketing activities have you managed independently?
- Have you worked on B2B lead generation campaigns? Briefly describe your experience.

Experience:

- Digital marketing: 2 years (Required)

Work Location: Hybrid remote in Thiruvananthapuram, Kerala

📌 Digital Marketing Executive (Thiruvananthapuram)
🏢 Azrut Technology Services
📍 Thiruvananthapuram