Social Media Manager & Digital Content Lead – Premium Women’s Fashion

Company: AASA BY SIMRAN
Job Type: Full-time
Work Mode: On-site
Experience: 3–5 years preferred
Salary: ₹20,000–₹32,000 per month, depending on experience and capabilities

About AASA BY SIMRAN

AASA BY SIMRAN is a premium women's fashion brand creating versatile, thoughtfully designed garments that combine contemporary style with distinctive silhouettes. Our collections include Indo-Western, Western and Indian wear, with a focus on innovative designs, signature pleated fabrics and versatile styling.

We are looking for a proactive, creative and highly organised Social Media Manager & Digital Content Lead who can independently manage our social media presence, content execution, digital communication and day-to-day online brand presentation.

This is not just a posting or content-scheduling role. We need someone who can take ownership, work independently, maintain high standards and ensure that every digital touchpoint reflects the brand's premium positioning.

Key Responsibilities1. Social Media Management

- Independently manage the brand's Instagram and Facebook accounts, along with other relevant platforms.
- Plan, schedule and publish reels, posts, carousels, stories and campaign content according to the content calendar.
- Maintain consistent brand communication, visual quality and posting schedules.
- Ensure that all agreed platforms remain active, updated and professionally presented.
- Monitor comments, messages, tags, mentions, reposts and audience interactions.
- Ensure that no customer enquiry, collaboration message or business opportunity is overlooked.

2. Content Planning and Creative Execution

- Develop monthly and weekly content calendars aligned with product launches, campaigns, sales and brand goals.
- Generate creative reel concepts, hooks, captions, story ideas and audience-engagement initiatives.
- Create artwork, promotional graphics, campaign creatives and social media designs.
- Plan and execute product shoots, styling shoots, behind-the-scenes content and founder-led content.
- Coordinate shoot requirements, outfits, accessories, props, models and timelines.
- Capture and create engaging content using a mobile phone or camera and handle basic reel editing, where required.
- Ensure that content is delivered on time and meets the brand's premium aesthetic.

3. Instagram, Facebook and Digital Enquiries

- Monitor and respond to comments, DMs and enquiries within agreed response timelines.
- Identify genuine purchase enquiries and collaboration opportunities.
- Follow up on relevant leads and coordinate with the sales team to ensure timely handover and closure.
- Track unanswered messages, pending follow-ups and potential customers.
- Escalate pricing, order,



delivery or customer-service issues to the appropriate team member.
- Support lead generation and improve engagement that can contribute to business growth.

4. Website and E-commerce Coordination

- Upload product listings on the website within agreed timelines.
- Ensure product names, descriptions, images, prices, variants and other details are accurate.
- Coordinate website banners, homepage visuals, campaign pages and promotional updates.
- Ensure that launches, offers and product availability are reflected correctly online.
- Check the website regularly on mobile and desktop for presentation issues, broken links and incorrect information.
- Coordinate with the relevant team or technical partner to resolve website issues promptly.

5. Brand Collaborations and Business Opportunities

- Monitor and respond to collaboration requests, influencer enquiries, stylist requests and other relevant business opportunities.
- Maintain a tracker of incoming opportunities, communication, follow-ups and outcomes.
- Coordinate with the founder before confirming commercial terms, gifting commitments or partnerships.
- Help identify relevant creators, influencers and content opportunities aligned with the brand's premium positioning.

6. Performance Tracking and Reporting

- Track reach, engagement, shares, saves, profile visits, follower growth and content performance.
- Identify which products, reels, formats and campaigns are generating meaningful audience interest.
- Share insights and recommendations for future content, product promotion and campaigns.
- Maintain daily task trackers and weekly performance reports.
- Submit an end-of-day report covering completed work, pending tasks, enquiries requiring attention, blockers and the next day's priorities.
- Take responsibility for deadlines and flag delays before they affect launches or campaigns.

What We Are Looking For

- 3–5 years of hands-on experience in social media management, preferably with a fashion, lifestyle, beauty or premium D2C brand.
- Solid understanding of Instagram content, reels, stories, audience engagement and current social media formats.
- Practical experience creating content, designing graphics and coordinating or executing shoots.
- Familiarity with Canva and video-editing tools such as CapCut or equivalent tools.
- Experience with Shopify or another e-commerce platform is strongly preferred.
- Excellent written communication,



caption-writing and creative-thinking skills.
- Strong organisational skills and the ability to manage multiple deadlines.
- A proactive, solution-oriented mindset with attention to detail.
- Ability to work independently, take initiative and maintain clear reports without constant supervision.
- A portfolio or examples of social media accounts, content or campaigns personally managed.

What Success Looks Like in This Role

The right candidate will:

- Keep all agreed social media platforms updated and professionally managed.
- Ensure that content, artwork, shoots and website updates are completed on schedule.
- Keep the inbox organised and ensure that enquiries and opportunities receive timely attention.
- Maintain accurate trackers and provide regular performance reports.
- Bring new content ideas and practical recommendations instead of waiting for instructions for every task.
- Understand that social media is not only about aesthetics; it must also support brand visibility, customer engagement and business growth.

Working Expectations

This is a full-time, on-site role requiring approximately nine working hours per day. The candidate must be comfortable taking end-to-end responsibility for assigned tasks, coordinating with the internal team and meeting agreed deadlines.

Important: We are looking for someone who can take charge of the function—not someone whose role is limited to uploading posts or forwarding messages.

How to Apply

Please share your updated CV along with:

- Links to Instagram or other social media accounts you have personally managed.
- Examples of reels, graphics, campaigns or shoots you have executed.
- Your experience with website management and e-commerce platforms.
- Your current or last salary and expected salary.
- Your notice period and earliest joining date.

Applications without relevant work samples may not be shortlisted.

Pay: ₹20,000.00 - ₹30,000.00 per month

Application Question(s):

- 1. How many years of hands-on social media management experience do you have?

- Less than 1 year
- 1–2 years
- 3–5 years
- More than 5 years

2. Have you personally planned and executed fashion or lifestyle shoots?
- Yes, independently
- Yes, with a team
- Only assisted
- No

3. Have you managed Shopify or uploaded products and banners on an e-commerce website?
- Yes, independently
- Yes, with support
- No

4. Can you independently create reels, captions, artwork and a monthly content calendar?
- Yes, all of these
- Some of these
- No

5. Are you comfortable working on-site for approximately nine hours per day?
- Yes
- No

6. Can you share examples of social media accounts or campaigns you have personally managed?
- Yes
- No

Work Location: In person

📌 Social Media Manager & Digital Content Lead – Premium Women’s Fashion (Sector 40B)
🏢 AASA BY SIMRAN
📍 Sector 40B