Digital Paaji is looking for an experienced Senior SEO & GEO Executive who specializes in traditional Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).

The ideal candidate should understand how to improve website rankings on Google while optimizing brand visibility across AI-powered search engines and answer platforms such as ChatGPT, Google AI Overviews, Perplexity, and Gemini.

We are looking for someone who can develop data-driven strategies to improve organic traffic, search visibility, brand mentions, and qualified leads through traditional search engines and emerging AI-driven discovery platforms.

Key Responsibilities1. Search Engine Optimization (SEO)

- Develop and implement SEO strategies to improve organic rankings and website traffic.
- Conduct keyword research, search intent analysis, and competitor analysis.
- Execute on-page SEO, including meta tags, headings, internal linking, URL structure, and content optimization.
- Perform technical SEO audits covering crawling, indexing, site speed, Core Web Vitals, structured data, and website architecture.
- Develop effective off-page SEO and high-quality link-building strategies.
- Optimize websites for local SEO and Google Business Profile.
- Monitor keyword rankings, organic traffic, conversions, and website health.
- Identify and resolve technical and content-related SEO issues.
- Use Google Search Console and Google Analytics 4 to track performance and identify growth opportunities.

2. Generative Engine Optimization (GEO)

- Develop strategies to improve brand visibility in AI-generated answers and search results.
- Optimize website content to improve its discoverability, relevance, and potential for citation by AI-powered platforms.
- Understand how platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity discover and reference online information.
- Optimize content for conversational queries, question-based searches, and natural-language prompts.
- Structure content using transparent headings, FAQs, definitions, comparisons, statistics, and relevant supporting evidence.
- Implement appropriate structured data and schema markup to help search engines understand website content.
- Strengthen brand authority through relevant digital PR, authoritative mentions, and high-quality references.




- Identify opportunities to improve brand representation and citations across AI-generated responses.
- Monitor brand mentions, citations, referral traffic, and visibility across AI search platforms using appropriate tools and manual testing.
- Research emerging GEO and AI search optimization practices and translate findings into actionable strategies.
- Collaborate with content writers to create authoritative, factually accurate, and useful content that answers users’ questions.

3. Content Strategy & Optimization

- Develop SEO- and GEO-focused content strategies based on user intent and audience needs.
- Conduct content gap analysis and identify opportunities to outperform competitors.
- Optimize existing website pages and blogs for organic search and AI discoverability.
- Ensure content demonstrates expertise, accuracy, relevance, and topical authority.
- Work with content creators to improve content structure, readability, and information quality.
- Identify opportunities for featured snippets, People Also Ask results, and AI-generated search citations.

4. Analytics & Reporting

- Track organic traffic, keyword rankings, conversions, and technical SEO performance.
- Monitor brand visibility and citations across AI-powered search platforms.
- Analyze competitors’ SEO strategies and AI search visibility.
- Prepare monthly performance reports with insights, progress, and recommendations.
- Develop measurable SEO and GEO strategies aligned with client business objectives.
- Stay updated with search engine algorithm changes and developments in AI-powered search.

Required Skills & Qualifications

- 3–5 years of hands-on experience in SEO.
- Practical understanding of Generative Engine Optimization (GEO), AI search visibility, and answer engine optimization (AEO).
- Strong knowledge of technical SEO, on-page SEO, off-page SEO, and content optimization.
- Experience with Google Search Console, Google Analytics 4,



and SEO research tools.
- Familiarity with Ahrefs, SEMrush, Screaming Frog, or equivalent SEO platforms.
- Understanding of schema markup, structured data, internal linking, crawling, and indexing.
- Knowledge of content strategy, topical authority, and search intent optimization.
- Understanding of how AI-powered search platforms discover, retrieve, and cite online content.
- Strong analytical, research, and problem-solving skills.
- Ability to manage multiple client websites and execute strategies independently.
- Good communication skills and the ability to explain SEO and GEO performance to clients and internal teams.

Preferred Skills

- Experience working in a digital marketing agency.
- Hands-on experience optimizing websites for AI-generated search visibility.
- Familiarity with AI visibility monitoring and SEO automation tools.
- Knowledge of entity SEO, knowledge graphs, digital PR, and brand authority building.
- Experience with WordPress and basic HTML/CSS.
- Understanding of e-commerce SEO and local SEO.
- Experience using AI tools for research, content analysis, and workflow automation.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Organic traffic growth and relevant keyword ranking improvements.
- Improvement in technical SEO health and website indexability.
- Growth in qualified organic leads and conversions.
- Improvements in brand mentions and citations across relevant AI search platforms.
- Growth in non-branded and branded search visibility.
- Quality of SEO and GEO implementation.
- Timely delivery of client projects and performance reports.

Who Should Apply?

We are looking for a professional who understands that search is evolving beyond traditional blue links.

The ideal candidate should know how to optimize websites for Google while building brand visibility in AI-powered discovery platforms.

Candidates must have a strong SEO foundation and a practical understanding of GEO. We value demonstrable skills and measurable results over theoretical knowledge.

To apply, submit your updated resume along with examples of websites or projects you have worked on.

Pay: ₹12,000.00 - ₹25,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Work Location: In person

📌 Sr. SEO Executive (Patiala)
🏢 Digital Paaji
📍 Patiala