Indeed Job Title

Conversion UX Strategist – Funnel Planning, Landing Pages & AI-Assisted UI

Please read before applying: This is not a traditional website designer or website developer role. We are looking for someone who thinks strategically before opening a design tool. You should understand the client’s business, identify the campaign goal, plan the customer journey, and design landing pages that generate enquiries.

You will plan and design conversion-focused landing pages for our advertising campaigns. The process starts with research and strategy, followed by client approval, AI-assisted UI design, launch coordination, and performance improvement.

Thinking and planning come first. Design comes second.

What You’ll Do

1. Business & Campaign Research

- Understand the client’s business, primary product or service, unique selling proposition (USP), and competitive advantages.
- Identify the campaign objective, whether it is phone calls, WhatsApp enquiries, form submissions, bookings, or another conversion action.
- Research the target audience, their needs, pain points, objections, and reasons to trust a business.
- Review competitor landing pages and advertisements to identify gaps, opportunities, and effective approaches.

2. Funnel & Customer Journey Planning

- Plan the complete journey from advertisement to landing page, enquiry form, and thank-you page.
- Ensure the landing-page message matches the advertisement and the visitor’s expectations.
- Decide what visitors need to see and understand at each stage before taking action.
- Plan the conversion flow to reduce friction and make enquiring as straightforward as possible.

3. Landing-Page Structure & Content Strategy

- Define the page structure, including headlines, offers, perks, trust points, testimonials, reviews, certifications, and calls to action.
- Decide the purpose and placement of each section based on the campaign goal and audience intent.
- Plan the messaging hierarchy so visitors quickly understand the offer and its value.
- Identify missing information and ask the client the right questions before finalizing the strategy.

4. Strategy Documentation & Client Approval

- Prepare a clear strategy document explaining the campaign objective, audience, offer, conversion goal, and recommended customer journey.




- Create page outlines and wireframes to communicate the proposed structure.
- Explain the purpose of each section, the messaging direction, trust elements, and CTA strategy.
- Present the plan to the client and obtain approval before starting the final design.
- Incorporate feedback and finalize the approved direction.

5. AI-Assisted Landing-Page Design

- Use AI design tools to turn the approved strategy and wireframes into landing-page UI designs.
- Create clean, conversion-focused, mobile-first page layouts.
- Ensure the visual hierarchy supports the messaging and primary conversion action.
- Maintain consistency between the advertisement, landing-page content, and overall campaign offer.
- Refine the design based on usability, clarity, and conversion objectives.

6. Launch Coordination & Performance Improvement

- Collaborate with the advertising team and developers to coordinate page launch.
- Help ensure enquiry forms, calls, WhatsApp links, thank-you pages, and conversion tracking work correctly.
- Review campaign and landing-page performance after launch.
- Identify possible friction points and recommend changes to improve enquiry volume and quality.
- Use available results and performance data to guide optimization decisions.

Tools & Platforms

AI-assisted UI design tools, wireframing tools, Google Docs, analytics and conversion-tracking tools, landing-page platforms, and collaboration tools used by the design, advertising, and development teams.

Experience

Experience in conversion rate optimization (CRO), UX strategy, landing-page planning, funnel strategy, or conversion-focused UI design is preferred. Candidates should be able to show how they planned a landing page around a specific campaign goal and, where available, explain the results it achieved.

Who Can Apply

- UX strategists and conversion rate optimization specialists.
- Landing-page strategists with experience supporting paid advertising campaigns.




- Digital marketing professionals who understand audience intent, funnels, and lead generation.
- UI designers who approach projects through research, strategy, and wireframing before visual design.
- Candidates comfortable using AI tools to develop wireframes and UI efficiently.

Skills

- Landing-page strategy and funnel planning.
- Business, audience, and competitor research.
- Conversion-focused content structure and messaging.
- Wireframing and information architecture.
- CTA planning and conversion-flow optimization.
- AI-assisted UI design and mobile-first thinking.
- Strategy documentation and client presentations.
- Collaboration with advertising teams and developers.
- Basic understanding of analytics, enquiry tracking, and conversion metrics.
- Critical thinking, independent decision-making, and clear communication.

This Role Is NOT for You If

- Your primary work is building websites on WordPress, Shopify, or Wix, or coding in HTML/CSS.
- You start projects by selecting a template or designing before understanding the business goal.
- Your portfolio contains only website screenshots without explaining the strategy, objectives, or results.
- You have never prepared a strategy document or presented a structured plan for client approval.

This Role IS for You If

- You ask, “What is the goal, and who is the audience?” before opening a design tool.
- You can explain why each section of a landing page exists and how it supports conversion.
- You have planned landing pages for advertising campaigns and can discuss their performance where data is available.
- You can prepare a clear strategy document that a client can understand and approve.
- You are comfortable using AI tools to create wireframes and UI quickly without skipping the strategic thinking.

Application note: Please share relevant landing-page or funnel projects and briefly explain the goal, your planning process, and the outcome. A portfolio showing your thinking is more valuable than screenshots alone.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Anand Vihar)
🏢 Digital Marketing Doctor
📍 Anand Vihar