Company: Cross & Glam
Website: https://crossandglamkids.com/
Job Type: Full-Time / Part time / Contract
Location: Remote
Experience: 3–5+ Years Preferred

About Cross & Glam

Cross & Glam is a growing online fashion and lifestyle business specializing in kids' clothing, fashion jewelry, imitation jewelry, accessories, and related products.

We are looking for a highly skilled E-Commerce SEO & Marketplace Specialist with strong technical and development experience to grow our online presence, optimize our Shopify website, manage multiple marketplaces, and drive measurable sales growth.

Key Responsibilities1. SEO & Organic Growth

- Develop and execute advanced SEO strategies.
- Perform keyword research, competitor analysis, and market research.
- Optimize product pages, collections, descriptions, metadata, and images.
- Implement technical SEO, structured data, schema markup, and canonical tags.
- Improve Google search rankings and organic traffic.
- Manage Google Search Console, Google Analytics 4, and SEO reporting.
- Optimize website performance, Core Web Vitals, and mobile experience.
- Implement AI search optimization strategies (AEO/GEO).

2. Amazon, Etsy & Marketplace Management

- Create, optimize, and manage Amazon Seller Central listings.
- Manage Etsy product listings, tags, keywords, and promotions.
- Optimize marketplace product titles, descriptions, and images.
- Manage Amazon PPC and Etsy Ads.
- Research competitor pricing, trends, and profitable product opportunities.
- Support expansion into Walmart Marketplace, eBay, and other relevant platforms.
- Manage product feeds, inventory synchronization, and multichannel integrations.

3. Development & Technical Support

- Strong hands-on development experience.
- Experience with Liquid, HTML, CSS, JavaScript, and Shopify APIs.




- Customize themes and product pages.
- Troubleshoot website errors and technical issues.
- Integrate third-party applications and marketplace connectors.
- Improve website speed, mobile responsiveness, and checkout experience.
- Implement conversion rate optimization (CRO) improvements.
- Support automation of repetitive e-commerce operations.

4. Digital Marketing & Paid Advertising

- Manage Google Ads, Google Shopping, and Performance Max campaigns.
- Manage Meta Ads (Facebook and Instagram).
- Set up and optimize Google Merchant Center.
- Implement conversion tracking, GA4 events, and Meta Pixel.
- Conduct A/B testing and retargeting campaigns.
- Improve advertising ROAS and customer acquisition costs.
- Develop email marketing and abandoned-cart recovery campaigns.

5. Analytics, Automation & Growth

- Monitor traffic, conversion rates, sales, and profitability.
- Identify new revenue opportunities and trending products.
- Use AI tools to improve SEO, content creation, and operational efficiency.
- Automate product uploads, inventory updates, and reporting where practical.
- Provide weekly performance reports and actionable recommendations.

Required Qualifications

- Minimum 3 years of practical e-commerce experience.
- Proven experience managing Shopify, Amazon, and Etsy.
- Strong technical SEO knowledge.
- Hands-on Shopify development skills.
- Experience with Google Ads, Google Analytics,



and Google Merchant Center.
- Understanding of Amazon SEO, Etsy SEO, and marketplace algorithms.
- Knowledge of API integrations and automation tools.
- Ability to work independently and solve technical problems.
- Strong analytical skills with a focus on revenue growth.

Preferred Skills

- Experience with fashion, jewelry, apparel, or kids' products.
- Familiarity with SEMrush, Ahrefs, Helium 10, or similar tools.
- Experience with Klaviyo, Shopify Flow, Make, or Zapier.
- Experience with AI-assisted SEO and product listing optimization.
- Knowledge of Walmart Marketplace and TikTok Shop.

Performance Expectations

The selected candidate will be responsible for:

- Improving organic search visibility.
- Increasing qualified website traffic.
- Growing Amazon and Etsy marketplace sales.
- Improving Shopify conversion rates.
- Reducing technical website issues.
- Improving advertising efficiency.
- Identifying and implementing new sales opportunities.

How to Apply

Please submit:

- Your updated resume.
- Examples of Shopify websites you have worked on.
- Amazon and Etsy stores you have managed.
- SEO results or case studies demonstrating measurable improvements.
- Details of your Shopify development experience.
- Your expected compensation and availability.

Important: We are looking for a hands-on professional who can both develop and execute strategies, not someone who only provides SEO recommendations.

Pay: ₹19,700.00 - ₹35,000.00 per month

Benefits:

- Flexible schedule
- Internet reimbursement
- Work from home

Application Question(s):

- willing to work in USA EST timings

Experience:

- Developer: 1 year (Preferred)

Shift availability:

- Night Shift (Preferred)

Work Location: Remote

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