Job Description: Marketing Executive / Marketing Manager

Department: Marketing
Experience: 3–6 years (preferred)
Employment Type: Full-time
Location: Dehu, Pune
Reports To: Marketing Head / Business Head

Job Overview

We are looking for a proactive and result-oriented marketing professional to plan, execute, and manage integrated marketing initiatives across offline and digital channels. The candidate will be responsible for expanding brand reach, acquiring new customers, managing marketing vendors, coordinating creative deliverables, and optimizing marketing campaign performance.

The ideal candidate should have strong market research skills, vendor management capabilities, knowledge of bulk messaging platforms, and experience in social media marketing and campaign execution.

Key Responsibilities

1. Outdoor Advertising & Hoarding Management

- Conduct market research to identify high-potential locations for outdoor advertising and business hoardings.
- Evaluate locations based on target audience, footfall, visibility, demographics, and advertising costs.
- Coordinate with advertising agencies and vendors for site selection, quotations, bookings, installation, and maintenance.
- Monitor campaign execution and evaluate the effectiveness of hoarding placements.

2. Marketing Campaigns & Customer Acquisition

- Plan and execute marketing activities to increase brand awareness, customer engagement, and new customer acquisition.
- Identify recent marketing channels, promotional opportunities, and local outreach initiatives.
- Conduct competitor analysis and market research to identify customer trends and business opportunities.
- Develop campaign plans, budgets, timelines, and performance metrics.
- Track campaign results and recommend improvements to maximize reach and return on investment (ROI).

3. Bulk Messaging, RCS & Voice Campaigns

- Manage marketing communication campaigns through bulk SMS, RCS (Rich Communication Services), multimedia messaging (MMS), and voice messaging platforms, as applicable.
- Coordinate with bulk messaging vendors for campaign planning, pricing, scheduling, delivery, and troubleshooting.
- Understand messaging formats, multimedia content requirements, delivery reports, and campaign analytics.
- Work with the content and design teams to prepare engaging communication materials.
- Ensure campaigns comply with applicable messaging regulations, consent requirements, and customer communication policies.

4. Corporate Gifting & Vendor Management

- Plan and procure promotional gifts,



festive gifts, customer appreciation items, and corporate gifting products within approved budgets.
- Research suppliers, identify suitable products, obtain quotations, negotiate pricing, and evaluate vendors.
- Coordinate purchase orders, production, packaging, delivery schedules, and quality checks.
- Maintain inventory records of gifting items and monitor stock levels to ensure availability for planned campaigns.
- Track expenditure against allocated budgets and maintain vendor and procurement documentation.

5. Content & Design Team Coordination

- Coordinate with content writers, graphic designers, and external agencies to develop marketing collaterals.
- Brief the creative team on campaign objectives, target audiences, messaging, formats, and delivery timelines.
- Manage the development of hoarding designs, promotional creatives, brochures, banners, digital advertisements, and other marketing materials.
- Review deliverables for accuracy, brand consistency, quality, and timely execution.
- Ensure marketing materials are approved and delivered before campaign launch dates.

6. Social Media & Performance Marketing

- Coordinate and manage social media management and digital marketing teams to execute the marketing strategy.
- Plan and oversee social media calendars, promotional campaigns, paid advertisements, and audience engagement activities.
- Work with performance marketing teams on campaign targeting, budget allocation, lead generation, and customer acquisition.
- Monitor key metrics such as reach, impressions, engagement, click-through rate, cost per lead, conversions, and return on ad spend (ROAS).
- Review campaign reports, identify performance gaps, and recommend data-driven improvements.
- Ensure consistent brand communication across social media platforms and digital advertising channels.

7. Budgeting, Reporting & Coordination

- Prepare marketing activity plans and budgets in alignment with business objectives.
- Maintain records of campaign expenses, vendor quotations, purchase orders, and marketing deliverables.
- Prepare periodic reports on campaign performance, customer reach, expenditure, and outcomes.




- Coordinate with internal stakeholders and external agencies to ensure smooth execution of marketing activities.
- Manage multiple campaigns simultaneously while meeting deadlines and budget requirements.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–6 years of experience in marketing, campaign execution, vendor management, or digital marketing.
- Practical understanding of outdoor advertising, local marketing, and customer acquisition initiatives.
- Knowledge of bulk SMS, RCS, multimedia messaging, and voice messaging campaigns.
- Experience in vendor sourcing, quotation comparison, negotiation, procurement, and inventory management.
- Strong coordination skills to manage content, design, social media, and performance marketing teams.
- Familiarity with social media platforms and paid digital advertising campaigns.
- Strong communication, planning, budgeting, and analytical skills.
- Proficiency in Microsoft Excel or Google Sheets for budgeting, tracking, and reporting.
- Ability to manage multiple projects, vendors, and deadlines independently.

Key Performance Indicators (KPIs)

- Increase in brand reach and new customer acquisition.
- Effectiveness and cost efficiency of outdoor advertising placements.
- Campaign execution within approved budgets and timelines.
- Bulk messaging delivery rates, engagement, and campaign outcomes.
- Cost savings and procurement efficiency in gifting activities.
- Timely delivery and quality of marketing creatives.
- Social media growth, engagement, leads, conversions, and ROAS.
- Overall marketing expenditure efficiency and contribution to business growth.

Preferred Candidate Profile

The ideal candidate is hands-on, organized, commercially aware, and comfortable managing both on-ground marketing activities and digital campaigns. They should be able to independently coordinate with vendors and internal teams, manage budgets, identify new marketing opportunities, and ensure that marketing initiatives deliver measurable business results.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Ability to commute/relocate:

- Dehu, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

- Marketing: 3 years (Preferred)

Language:

- Marathi (Preferred)

Willingness to travel:

- 25% (Preferred)

Work Location: In person

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