Conversion UX Strategist

We are looking for a Conversion UX Strategist to research businesses, understand customer intent, and independently plan complete landing-page journeys focused on clarity, trust, and conversions.

The role involves understanding each client’s business, products or services, target audience, competitors, and campaign objectives, then translating those insights into a structured landing-page strategy before design or development begins. The candidate must be able to explain their decisions, prepare professional page-planning documents, and present clear recommendations for internal review and client approval.

Job Responsibilities

- Research client businesses, products or services, target audiences, competitors, and customer needs
- Understand campaign objectives, traffic sources, and intended conversion actions before planning landing pages
- Analyze customer intent, expectations, pain points, objections, and decision-making factors
- Independently plan complete landing-page structures, section sequences, information hierarchy, and user journeys
- Determine the messaging, headlines, value propositions, supporting content, trust elements, testimonials, FAQs, offers, and calls-to-action required on each page
- Develop content flow and page structures that communicate value clearly and guide visitors toward the intended conversion action
- Identify missing information, confusing messaging, unnecessary friction, and potential conversion barriers
- Study competitor websites and landing pages to identify useful insights, differentiation opportunities, and gaps without simply copying existing designs
- Align landing-page strategy with Google Ads campaigns, search intent, advertising messages, and business goals
- Prepare transparent,



professional planning documents covering research findings, page structure, content direction, conversion elements, and strategic recommendations
- Present and explain page plans to internal teams and clients, incorporate feedback, and revise recommendations before approval
- Coordinate with designers, developers, and content teams to ensure the approved strategy is implemented accurately
- Review completed landing pages to assess content hierarchy, user flow, clarity, trust, and alignment with the approved plan
- Recommend practical improvements based on UX principles, conversion best practices, and available performance data

Experience

Relevant experience in conversion strategy, UX planning, landing-page planning, content strategy, conversion rate optimization (CRO), digital marketing, or similar work is preferred.

Candidates with solid practical skills and relevant portfolio-quality work are encouraged to apply, regardless of their previous job title.

Who Can Apply

- Candidates with strong research, analytical thinking, and strategic planning skills
- Candidates who can understand different businesses, products, services, target audiences, and customer intent
- Candidates capable of independently planning a complete landing-page structure and user journey
- Candidates who understand content hierarchy, section sequencing,



information architecture, and conversion-focused messaging
- Candidates who can identify customer objections, missing information, credibility requirements, trust elements, and appropriate calls-to-action
- Candidates with strong written communication and the ability to organize complex information into clear page plans
- Candidates who understand how Google Ads traffic, search intent, ad messaging, and landing-page experiences work together
- Candidates who can analyze competitor pages and develop differentiated, business-specific recommendations
- Candidates comfortable preparing professional planning documents and presenting strategic concepts for client approval
- Candidates with a practical understanding of UX principles and conversion-focused digital experiences

This is primarily a research, strategy, and landing-page planning role. Website design and development are not the primary responsibilities.

Skills

Conversion Strategy · UX Strategy · Landing Page Planning · Conversion Rate Optimization · Customer Journey Mapping · User Research · Competitor Research · Content Strategy · Information Architecture · Content Hierarchy · Conversion Copy Structure · Google Ads Landing Pages · Requirement Analysis · User Intent Analysis · Conversion Barrier Identification · Trust Element Strategy · CTA Planning · Client Presentation · CRO

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Conversion UX Strategist (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad