About MemoryTrain

MemoryTrain creates culturally rooted sculptures and collectible art pieces that celebrate the heritage, traditions and nostalgia of Kerala and India, from Kathakali and Theyyam to the Kerala tharavadu and the neighbourhood tea shop. Every piece begins with a story and is brought to life by our team of sculptors, painters and designers in Kochi.

The Role

We are looking for a Digital Marketing Specialist to lead MemoryTrain's digital presence and growth. You will shape how our stories reach people through paid campaigns. You will lead the marketing team, guide and support our Junior Digital Marketer, and work closely with the founder and our sales and content teams to grow the brand and its online sales.

Key Responsibilities

- Own the digital marketing strategy and annual/monthly plans, including festive and seasonal campaigns, aligned with brand and sales goals
- Plan, run and optimise Meta Ads campaigns, tracking budgets, ROAS and CAC to improve returns (Google Ads as and when needed)
- Plan and execute campaigns for product launches, festivals (Onam, Vishu, Christmas, Diwali and more), gifting occasions and exhibitions
- Track and report performance using GA4, Meta Ads Manager and Shopify analytics, and turn insights into action
- Coordinate with the content team to get the right creatives for ads and campaigns
- Drive SEO, email and WhatsApp marketing to build repeat customers
- Identify and manage influencer, creator and brand collaborations, working with the content team
- Own the digital marketing department and mentor the junior marketing team

What We're Looking For





- Minimum 2 years of experience in digital marketing, including running campaigns end to end, with the ability to lead a small team
- Strong hands-on experience with Meta Ads; working knowledge of Google Ads, SEO and analytics
- Experience with e-commerce or D2C brands (Shopify is a plus)
- Valuable writing skills for ad copy and campaign messaging
- Ability to work independently, take ownership and meet timelines

Good to Have

- Experience with, or a genuine interest in, art, culture, craft, décor or lifestyle products
- Proficiency in English and Malayalam
- Experience marketing to Kerala audiences and an understanding of what connects with them

What We Offer

- Health insurance

- Paid sick leave

- Provident Fund

- The chance to shape the digital growth of a young, story-driven brand, working directly with the founder

- A creative workplace alongside passionate artists, sculptors and designers

How to Apply

Apply with your resume and portfolio links. Examples of campaigns you've led, with results, are a strong plus.

Before applying, please take a look at memorytrain.com to get a feel for who we are. This is an in-house role at MemoryTrain, not a position at a digital marketing agency. We'd love to hear from people who understand what our brand is about and feel connected to it.

Email : [email protected]

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Health insurance
- Paid sick time
- Provident Fund

Application Question(s):

- 2 years of Work Experience in Paid Advertising

Experience:

- Digital marketing: 2 years (Required)

Work Location: In person

📌 Digital Marketing Specialist (Changampuzha Nagar)
🏢 MemoryTrain Creatives
📍 Changampuzha Nagar