16 Oct
|
PracticeBeat
|
India
16 Oct
PracticeBeat
India
Offshore Strategic Digital Growth Analyst (Technical SEO Focus)
(Healthcare SEO & Marketing – Full-Time Equivalent)
Treatspace is seeking a technically fluent digital marketing specialist to join the foundation of our SWAT team—a specialized unit dedicated to driving strategic digital growth, SEO dominance, and measurable ROI for high-MRR medical practices. This role is built for someone who thrives at the intersection of technical SEO infrastructure and strategic execution.
What You'll Be Doing
You will own up to 20 client accounts, delivering measurable results across SEO, content, and performance marketing. This is a strategic, results-driven position demanding ownership, adaptability, and deep expertise in healthcare marketing.
Strategy Development & Execution
- Own and optimize the entire digital performance ecosystem—on-site SEO, technical/local SEO, and backlinks.
- Conduct and maintain technical SEO audits covering crawl efficiency, indexation health, site architecture, and Core Web Vitals—translating findings into prioritized remediation plans.
- Implement and validate structured data (schema markup) for medical practices including MedicalOrganization, Physician, medicalSpecialty, and LocalBusiness types, ensuring accuracy and rich result eligibility.
- Monitor and manage technical health metrics: redirect chains, canonical conflicts, hreflang issues, and XML sitemap integrity.
- Develop tailored content strategies based on each client's procedures, seasonality, and patient search behavior.
- Conduct competitive SEO and service positioning audits to guide pivots and capture market share.
- Align all marketing strategies with client-specific goals, service lines, and differentiators for maximum patient acquisition and retention.
- Partner with internal implementation and schema teams to QA technical changes before and after deployment—flagging errors, verifying fixes, and maintaining a living corrections log per client.
Performance Tracking & Reporting
- Build and maintain analytics dashboards (Google Looker Studio) to monitor CPL, MRR growth, retention, and keyword-driven lead performance.
- Set up and audit Google Tag Manager configurations to ensure accurate conversion tracking, event firing, and GA4 data integrity.
- Partner with the DCS team to ensure performance strategies align with purchased services and demonstrate clear ROI.
- Provide regular updates on performance trends, strategic initiatives, and client risks or red flags.
- Synthesize technical and performance data into clear, client-facing reporting narratives—communicating complex findings in accessible, actionable language.
Required Education + Experience
- Proven track record in SEO, content strategy, and performance marketing — healthcare marketing experience strongly preferred.
- Minimum 3+ years of hands-on technical SEO experience, including site audits, crawl analysis, structured data implementation, and Core Web Vitals optimization.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proficiency with SEO tools: Screaming Frog, Sitebulb, or equivalent crawling tools; Google Analytics (GA4), Google Tag Manager, Google Search Console, and data visualization platforms.
- Working knowledge of HTML/CSS sufficient to identify and communicate technical issues to development teams; ability to implement minor on-page fixes independently.
- Demonstrated experience with structured data testing tools (Google Rich Results Test, Schema Markup Validator) and schema debugging workflows.
- Ability to manage multiple clients with high attention to detail and timely follow-up.
- Ability to craft and publish multiple blogs and resource pages per week aligned to search intent and patient acquisition goals.
- Excellent written and verbal communication skills in English.
Additional Qualifications
- Experience in competitive SEO analysis and ranking optimization for local, service-based businesses.
- Familiarity with Google Business Profile (GBP) management at scale, including bulk location updates, Q&A; monitoring, and review response strategy.
- Experience with AI-driven SEO tools and familiarity with AI Overview optimization, including entity-based SEO and knowledge panel management.
- Experience with log file analysis or server-side crawl diagnostics is a plus.
- Self-starter mindset with the ability to operate independently in a fast-paced, evolving environment.
- Demonstrated success in improving lead generation, retention, and ROI for digital campaigns.
What Will Make You Successful Here
- Entrepreneurial spirit with a relentless drive for results.
- Systems thinker who documents processes, builds repeatable audits, and improves workflows over time—not just fires individual tasks.
- Ability to spot and resolve technical and strategic issues before they impact performance.
- Comfortable navigating changing market conditions, algorithm updates, and evolving client strategies.
- Cooperative communicator who can bridge technical SEO findings with client-facing account management teams.
Compensation & Perks
- Competitive market-rate compensation
- Full-time (40 hours/week) remote/offshore position
- Opportunity to grow within a specialized SWAT team serving high-value medical practice clients
About Treatspace
Treatspace is a SaaS-based healthcare platform disrupting critical healthcare processes in a rapidly changing regulatory and reimbursement landscape. Our innovations help practices solve patient access and acquisition challenges. Treatspace received the Global Action Challenge Award in Nashville (2015), was named a Top 5 Startup by the Pittsburgh Technology Council Tech 50 Awards, and has raised several million dollars in venture capital funding.
Ready to Apply?
Submit your resume along with examples of technical SEO audits, structured data implementations, SEO campaigns, performance reports, or case studies that demonstrate your ability to deliver measurable results.
Job Types: Full-time, Permanent
Pay: Up to ₹75,000.00 per month
Work Location: Remote
📌 Offshore Strategic Digital Growth Analyst (Technical SEO Focus) (India)
🏢 PracticeBeat
📍 India