- SEO & Generative Engine Optimization (GEO): Lead advanced on-page, off-page, and technical SEO campaigns, keyword research, and sitemap management to maximize search engine rankings across traditional search engines and AI assistants.
- Campaign Strategy & Execution: Plan, implement, and manage digital marketing campaigns across various channels to attract high-value international B2B clients.
- Analytics & Performance Tracking: Monitor and analyze traffic, conversion rates, and campaign metrics using tools like Google Search Console and Google Analytics to optimize ROI.
- Content & Social Strategy: Collaborate with the content and creative teams to oversee engaging blog posts, landing page copy, promotional web reels, and social media campaigns.
- Conversion Rate Optimization (CRO): Regularly audit website performance, landing page effectiveness, and user engagement funnels to improve lead generation.

Requirements & Qualifications





- Experience: 2+ years of proven professional experience in digital marketing, SEO, or growth marketing (agency background preferred).
- Skills:
- Strong expertise in SEO, keyword research tools (e.g., Google Search Console, Ubersuggest), and performance analytics.
- Familiarity with web technologies, landing page optimization, and multi-channel digital campaigns.
- Excellent written and verbal communication skills in English.
- Mindset: Highly analytical, creative problem-solver, up-to-date with modern digital and AI-driven marketing trends, and capable of driving independent projects.

What We Offer

Job Types: Part time, Freelance

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (Madurai)
🏢 Joydigital
📍 Madurai