Role Overview

We are looking for a results-driven Social Media and Meta Ads Expert who can manage

social media platforms, create engaging content strategies, and run performance-focused

advertising campaigns on Facebook and Instagram.

Key Responsibilities

- Develop and execute social media strategies for multiple brands.
- Manage Facebook, Instagram, LinkedIn, and other relevant platforms.
- Coordinate with graphic designers and video editors for creatives.
- Set up and manage Meta Ads campaigns for leads, sales, traffic, engagement, and awareness.
- Conduct audience, competitor, and market research.
- Create custom audiences, lookalike audiences, and retargeting campaigns.
- Install and monitor Meta Pixel, Conversion API, and campaign events.
- Perform A/B testing of creatives, audiences, placements, and ad copy.
- Monitor campaign budgets, CPL, CPA, CTR, CPC, ROAS, and conversion rates.
- Optimize campaigns regularly to improve lead quality and reduce acquisition costs.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Stay updated with Meta advertising policies, algorithm changes, and social media
- trends.

Required Skills

- Strong knowledge of Meta Ads Manager and Meta Business Suite.
- Experience with lead generation and conversion campaigns.




- Understanding of campaign funnels and retargeting strategies.
- Good social media copywriting and content-planning skills.
- Ability to analyze campaign data and make informed decisions.
- Familiarity with Meta Pixel, Conversion API, Google Analytics, and UTM tracking.
- Basic understanding of Canva or similar creative tools.
- Solid communication, time-management, and reporting skills.

Preferred Qualifications

- 2–4 years of relevant social media and Meta Ads experience.
- Proven record of generating qualified leads or online sales.
- Experience managing multiple client accounts.
- Agency experience will be an advantage.
- Meta Blueprint certification is preferred but not mandatory.

Key Performance Indicators

- Cost per lead or acquisition
- Return on ad spend
- Lead quality and conversion rate
- Click-through rate and cost per click
- Audience growth and engagement
- Campaign delivery within the approved budget
- Quality and consistency of social media content

How to Apply

Please share your updated resume, portfolio, examples of Meta Ads campaigns, andmeasurable results from previous projects.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media & Meta Ads Expert (Patrakar Colony)
🏢 Satnam Webtech
📍 Patrakar Colony