Product Marketing Executive

Experience: Freshers / 0–2 Years
Employment: Full time
Department: Product Marketing

About the Role

We are looking for a creative, analytical, and highly proactive Product Marketing Executive to promote our IT products and SaaS solutions.

The role involves understanding the product, identifying the right target audience, developing marketing strategies, creating product-focused content, supporting campaigns, and generating business opportunities.

Roles & Responsibilities

- Understand the company's products, features, benefits, use cases, and target customers.
- Research the market, competitors, customer needs, and industry trends.
- Identify and define target audiences and customer segments for each product.
- Develop product marketing strategies and campaigns to increase awareness, leads, and conversions.
- Create product-focused content for social media, websites, blogs, presentations, brochures, email, and other marketing channels.
- Develop strong product messaging, positioning, value propositions, and marketing hooks.
- Work closely with the Sales Team to provide product information, sales materials, presentations, and campaign support.
- Coordinate with the Design, Content, Video, SEO, and Performance Marketing Teams for product campaigns.
- Plan and execute product launches, promotional campaigns, demos, webinars, and other marketing activities.
- Generate and nurture potential leads through digital marketing and outbound marketing activities.
- Track campaign performance, lead quality, customer response, and conversion.
- Collect customer and sales-team feedback and share insights with the Product Team.
- Monitor competitors and identify opportunities to improve product positioning.
- Continuously experiment with new marketing ideas, channels,



content formats, and AI tools.
- Prepare regular product marketing reports and performance analysis.

What We Expect

- Strong creative and analytical mindset.
- Good communication and presentation skills.
- Interest in IT products, SaaS, technology, and digital marketing.
- Ability to understand a technical product and explain it in a simple, customer-friendly manner.
- Good research and content-writing skills.
- Proactive approach with strong ownership and willingness to learn.
- Ability to work with multiple teams and manage deadlines.
- Basic knowledge of social media, digital marketing, SEO, performance marketing, and AI tools is an advantage.
- Freshers with strong creativity, communication skills, and a genuine interest in product marketing are welcome.

Key Performance Indicators (KPIs)

- Product awareness and reach.
- Product-focused content output and engagement.
- Marketing-qualified leads generated.
- Product demo/trial enquiries generated.
- Campaign performance and conversion.
- Product lead-to-customer conversion.
- Contribution to product revenue.
- Quality and effectiveness of product messaging.
- Market and competitor insights generated.
- Successful execution of product launches and campaigns.

Ideal Candidate

We are looking for a highly engaged, creative, curious, and result-oriented individual who can understand a product, identify its market opportunity, and communicate its value effectively.

If you enjoy technology, marketing, research, content, and creating new ways to reach customers, this role is for you. Freshers are welcome — creativity, learning ability, and ownership matter more than years of experience.

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Product Marketing Executive (Salem)
🏢 Airavad Web Solutions
📍 Salem