Job Title: Marketing Automation Manager | Industry & Process Global Network Song Practice
Management Level: 07 - Manager
Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad
Must Have Skills: Digital Marketing, Marketing Strategies, Campaign Management like Adobe Campaign, Braze, Salesforce Marketing Cloud, techno-functional and project management experience
Good to Have Skills: Workfront, Jira, Pega Decisioning, Google Analytics, SEMRush, Agentic AI

Job Summary:
As a Marketing Automation Manager, you will be responsible for planning, designing, and executing large-scale marketing automation programs across multiple channels. Your role will involve conducting vendor assessments, optimizing campaign engines, and driving business development efforts in the marketing automation space.
Roles & Responsibilities:
• Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web.
• Design current campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.




• Conduct marketing automation vendor assessments and client capability assessments.
• Provide recommendations on optimizing the marketing automation stack and develop use cases to improve utilization of existing campaign engines.
• Gather business requirements and design processes and solutions for implementing marketing and advertising solutions.
• Design functional architecture, including integration with peripheral systems like data sources and activation channels, for campaign engines such as Adobe and Braze.
• Derive insights for campaigns, work on campaign attribution, and optimize strategies.
• Drive business development efforts and thought leadership in the marketing automation space.

• Apply Agentic AI concepts to identify and shape intelligent marketing automation, campaign orchestration, and optimization use cases while establishing human oversight, governance, and responsible AI deployment controls

📌 #ACN I&P GN (Bengaluru)
🏢 Accenture
📍 Bengaluru