Senior Category Manager–South
Business
Location: Bengaluru | Company: AppsForBharat (Sri Mandir)

About AppsForBharat
At AppsForBharat, we are building Sri Mandir, a platform that helps millions of devotees
connect with their faith through technology. Our v ision is to make religious and spiritual
experiences more accessible by combining deep cultural understanding with innovative
digital experiences.

We are looking for a Senior Category Manager – South Business to build and scale our
South-focused puja business. This is an entrepreneurial role for someone who can own
business outcomes end-to-end, make sharp commercial decisions, and build a differentiated
category by understanding customer needs, rituals, product assortment, and pricing.

The Role
As the Senior Category Manager, you will own the South business P&L; and drive its growth
by building a relevant product catalog, defining pricing strategies, identifying current business
opportunities, and improving app orders and customer conversion.
You will work closely with the puja calendar owner, marketing, creative, product, and




retention teams, to translate regional rituals, festivals, and customer insights into
commercially successful offerings.
This role offers the opportunity to build and scale a business from the ground up, with
significant ownership and the ability to shape category strategy.

Key Responsibilities
1. Business & P&L; Ownership
● Own the end-to-end P&L; for the South business, driving revenue growth, profitability,
and sustainable business performance.
● Define business goals, key performance indicators, and category-level growth plans.
● Identify opportunities to improve margins, increase average order value (AOV), and
drive repeat purchases.
● Track business performance, identify gaps, and take data-backed decisions to
improve outcomes.
2. Category Strategy & Catalog Development
● Build and scale a differentiated South-focused puja catalog based on regional
customer needs, rituals, and preferences

📌 Senior Category Manager–South Business (Bengaluru)
🏢 AppsForBharat
📍 Bengaluru