About the Role

We are looking for a results-driven User Acquisition & Performance Marketing Specialist with hands-on experience in running paid acquisition campaigns across Google Ads, Meta Ads, offerwall platforms, and rewarded advertising networks.

The ideal candidate should understand performance marketing, reward-based user acquisition, campaign optimization, and monetization strategies to drive quality users, engagement, conversions, and revenue growth.

Key Responsibilities

1. User Acquisition & Paid Campaign Management

- Plan, launch, manage, and scale user acquisition campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other paid advertising channels.

- Execute app install, user registration, engagement, and conversion-focused campaigns.

- Manage campaign budgets, audience targeting, bidding strategies, and creative testing.

- Optimize campaigns to improve CPI, CPA, CAC, ROAS, and overall acquisition performance.

- Identify new paid acquisition channels and opportunities to scale quality traffic.

2. Rewards & Offerwall Campaign Management

- Manage reward-based user acquisition campaigns and offerwall integrations.

- Work with offerwall providers, affiliate networks, publishers, and rewarded traffic partners.

- Plan and execute incentive-based campaigns to increase user engagement and conversions.

- Optimize offer placements, payouts, conversion rates, and reward-driven user journeys.

- Monitor traffic quality, fraudulent conversions, and reward abuse.

3. Campaign Performance & Optimization

- Track campaign performance across Google Ads, Meta Ads, and rewarded advertising networks.

- Analyze acquisition funnels, user retention, engagement, and monetization metrics.





- Conduct A/B testing of creatives, audiences, landing pages, and campaign strategies.

- Monitor daily spending, conversion rates, acquisition costs, and campaign profitability.

- Scale high-performing campaigns while maintaining acquisition efficiency.

4. Tracking, Analytics & Reporting

- Set up and manage conversion tracking, pixels, events, postbacks, and attribution.

- Work with Google Analytics 4 (GA4), Firebase, Meta Events Manager, AppsFlyer, Adjust, or similar tools.

- Prepare performance reports covering acquisition, retention, revenue, ROI, and ROAS.

- Collaborate with product, creative, and technology teams to improve campaign performance.

Required Skills & Experience

- 2–5 years of experience in User Acquisition, Performance Marketing, or Growth Marketing.

- Solid hands-on experience managing Google Ads and Meta Ads campaigns.

- Experience with rewarded user acquisition, offerwall campaigns, or incentive-based advertising.

- Understanding of Google App Campaigns, Search, Display, and Meta conversion campaigns.

- Knowledge of CPI, CPA, CPC, CPM, CPE, CAC, ROI, and ROAS.

- Experience in campaign tracking, conversion attribution, and performance optimization.

- Ability to independently manage budgets and scale campaigns.

- Strong analytical and problem-solving skills.

Preferred Qualifications

- Experience working with offerwall platforms such as Tapjoy, AdGem, AdGate Media, Torox, or similar networks.

- Experience in app-based, browser-based, rewards, gaming, or consumer internet products.

- Knowledge of affiliate marketing, rewarded engagement, and monetization funnels.

- Experience driving both paid user acquisition and post-install engagement.

📌 User Acquisition Specialist – Rewards (India)
🏢 Santa Browser
📍 India