The Regional Marketing Manager owns the development of integrated marketing plans across an assigned portfolio of schools, translating Group, Regional and School objectives into prioritised activity that supports enrolment growth, strong brand positioning and local market needs.
The role acts as the integrator of Marketing capability, identifying business needs, setting priorities and orchestrating delivery through school Marketing teams and specialist Marketing Hub capabilities. The Regional Marketing Manager is a hands-on Marketing leader and expected to personally deliver work where appropriate but is not expected to replicate specialist Hub capabilities. The role identifies needs, sets priorities and brings together the right local/school and specialist capability to deliver the strongest business outcome.
Successful candidates will think like a business owner (not just a marketer), communicate clearly, take ownership of outcomes, prioritise effectively across multiple schools, and balance strategy with execution.
Key Responsibilities
• School Marketing Planning
Develop and own integrated Marketing plans for assigned schools, aligned to enrolment priorities, market dynamics and school positioning. Ensured Group, Regional and school-specific priorities are integrated into one holistic school marketing plan.
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• Integrated Campaign Planning & Delivery
Prioritise and coordinate omnichannel Marketing activity across school teams and Hub specialists, ensuring local requirements are translated into explicit briefs, priorities and execution.
3. School Performance Management
Own Marketing performance across assigned schools. Use agreed Marketing and enrolment data to identify demand, lead-quality and conversion gaps, drive corrective action at the school level and request specialist intervention where required.
• Brand Positioning & Storytelling
Own school positioning and school activation within the brand framework,