Job Description Summary:

Role Type: Individual Contributor
Reports into: Senior Director, Marketing - Nutrition

At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our incumbent will persuade and inspire others and understand the lifetime value a strong brand foundation can bring. We’ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing.

Focus, Scope, and Impact:
Category Management
• Lead the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business.
• Deliver profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets.
• Develop integrated marketing plans and outstanding execution in the marketplace.




• Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via transparent direction/guidance and effective resource allocation decisions
• Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio.

Consumer Research & Insights
• Develops comprehensive understanding of the brand’s consumer base, their attitudes and behaviours to formulate the appropriate integrated consumer marketing and communication programs
• Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., current beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed m

📌 Director, Marketing (Gurugram)
🏢 The Coca-Cola
📍 Gurugram