Overview
PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics and foresight expertise led by distributed global leadership team & principles.
Ada, which is PepsiCo’s digitized Insights eco-system, is a key enabler of driving consumer centricity across the function and the business. This ecosystem has 3 key components:
• Advantaged capabilities - tech enabled tools to create better and faster connectivity with consumers
• Knowledge Management portal - access to all consumer related knowledge with smart search capability
• Cloud-based Community – place to connect, share and build content as function
One of these advantaged capabilities includes the development of Test & Learn digitized tools to enable better Content & Innovation development. The PepsiCo Digitization team is responsible for designing and building these new tools in partnership with the supplier Zappi.
In addition, PepsiCo, in partnership with Kantar also tracks Brand Health for its core brands.
As the footprint of these capabilities develop,
a need for center-led support for servicing the business has critically emerged. North America one of the core business sectors of PepsiCo is looking at continuing to build and develop its product portfolio in sync with consumer needs and to that end the BU seeks solid expertise and partnership with the S&T; team in India. To meet this challenge, we are investing in a subject matter expert who will be in a position to manage projects & deliver tailored learnings to the BU.
This person will be expected to work with the BU & key vendor partners to deliver reporting, analytics and day-to-day customer support. This role will be based in Hyderabad and the candidate is expected to have extensive previous creative testing / brand health / Innovation testing (quantitative consumer research), project management and analysis experience.
The role will be critical to increase the impact and efficiency of these capabilities by facilitatin
📌 Consumer & Shop Insights Assoc Analyst (India)
🏢 PepsiCo
📍 India