Overview

The Bio Market Development Manager is primarily responsible for identifying, developing, and managing the biologics marketing strategy to support current and mid-term business opportunities in the region. As an integral part of team, the person is required to work with other cross-functional team such sales, marketing, service etc... within the broader India organization, as well as global stakeholders to execute global and regional initiatives to drive customer satisfaction and success.

This role is an key interface between customers and development of cutting-edge LC and MS based measurement solutions.A successful candidate’s scientific expertise and marketing knowledge will provide a strong foundation for success, while Waters’ commitment to talent development offers exceptional opportunities to achieve their long-term career aspirations.

Responsibilities

Key Responsibilities:





• Define the strategy and coordinate the activity across a network of regional business development teams to grow the lead and opportunity pipeline via customer events and key account activities at customer events and key account visits

• Manage INDIA biopharma & Biologics campaigns with the Demand Generation team using market specific content and Waters Compass platform to drive customer engagement and sales opportunities and measure campaign effectiveness using appropriate metrics

• Develop and manage marketing tactics through various marketing channels such as industry events, seminars, digital (webinar and email) campaigns, targeted account-based marketing etc. to drive near-term business goals and strategic thought leadership

• Work with India Biologics stakeholders in campaign localization including but not limited to marketing collaterals, training support and alignment of local initiatives/campaigns to meet country sales objectives

• Build an in-depth knowledge of the needs of Biopharma/Large Molecule customers

• Manage relationships across a matrixed organi

📌 Bio Market Development Manager (Kumbalgodu)
🏢 waters
📍 Kumbalgodu