Job Description
Member/Senior Member – Branding
Business Unit: EdgeVerve – AI Next
Location: Bangalore
Experience: 6+ Years
Department: Marketing

About EdgeVerve
EdgeVerve Systems Limited, a wholly owned subsidiary of Infosys, builds AI-powered, automation-led, and analytics-driven digital platforms that help enterprises transform business operations at scale.
About AI Next
AI Next is EdgeVerve's next-generation Applied AI platform designed to help enterprises accelerate AI-led transformation. The platform enables organizations to leverage Generative AI, Intelligent Automation, and Enterprise AI capabilities while ensuring scalability, security, governance, and business impact.

Role Overview
We are looking for a seasoned Senior Manager – Brand Marketing to build and scale the global brand presence of EdgeVerve AI Next. This leader will own the brand strategy, positioning, messaging architecture, thought-leadership programs, and integrated brand campaigns that establish AI Next as a market-leading Enterprise AI platform.




The ideal candidate combines deep B2B technology marketing expertise with robust storytelling, analyst and media engagement experience, and a proven track record of building high-growth SaaS, AI, cloud, or enterprise software brands.
This role will work closely with Product Marketing, Demand Generation, Analyst Relations, Corporate Marketing, Sales, Product Leadership, and Executive Leadership teams to create a differentiated market narrative and drive awareness, consideration, and brand preference globally.

Key Responsibilities
Brand Strategy & Positioning
• Define and evolve the AI Next brand strategy, positioning, and value proposition globally.
• Create compelling messaging frameworks that resonate with enterprise decision-makers, business leaders, technology leaders, and AI practitioners.
• Ensure consistency of brand narrative across all customer touchpoints and marketing channels.
• Drive category creation and differentiation in the rapidly

📌 Senior Member (India)
🏢 EdgeVerve Systems
📍 India