Job Description – Senior Executive, Digital Marketing

Company: Latent Bridge
Experience: 6+ years
Department: Marketing
Reporting to: Head of Marketing

Role Overview

We are looking for a proactive, hands-on Digital Marketing skilled who can independently manage marketing initiatives, take end-to-end ownership of tasks and ensure timely execution with minimal supervision.

Key Responsibilities

1. CRM & Lead Management

- Manage Hub Spot or similar CRM platforms for marketing lead tracking.

- Maintain accurate lead records, campaign attribution, engagement tracking and reports.

- Coordinate with Sales on lead follow-ups.

2. Digital Campaigns

- Plan and execute B2B digital marketing, email and lead generation campaigns.

- Manage campaign content, creatives, landing pages, execution and performance reporting.

3. Linked In & Social Media

- Own the Linked In content calendar and timely publishing.

- Develop social media creatives using Canva or similar tools.

- Monitor engagement and ensure brand consistency.

4. Website Management

- Manage website revamp projects, coordinating with agencies and internal stakeholders.

- Own project timelines, content updates, feedback, approvals and deliverables.

5. Events & Webinars





- Coordinate event and webinar registrations, promotions, logistics and stakeholder communication.

- Manage event trackers, attendee follow-ups and lead reporting.

6. Ownership & Execution

- Independently drive tasks from initiation to completion with minimal supervision.

- Maintain clear trackers, provide timely updates and escalate risks.

- Ensure accuracy, accountability and on-time delivery of all assigned activities.

Required Skills & Experience

- 6+ years of B2B digital marketing experience, preferably in IT services, SaaS or technology.

- Proven experience managing website revamp projects.

- Hands-on experience with Hub Spot or similar CRM and digital marketing campaigns.

- Strong Linked In content calendar and Canva skills.

- Experience coordinating B2B events and webinars.

- Excellent multitasking and project management skills.

- Familiarity with Linked In Sales Navigator, ABM and SEO is an advantage.

Ideal Candidate

A self-starter with strong ownership and execution skills, who is proactive in communication, follows through without repeated reminders and consistently delivers high-quality work within deadlines.

📌 Senior Executive, Digital Marketing (India)
🏢 LatentBridge
📍 India