Job Description:

- 1. Sales Development

- Achieve sales targets for East and Northeast India.

- Drive primary and secondary sales through distributors and field teams.

- Build state-wise and city-wise growth plans.

- Focus on priority markets such as Kolkata, Siliguri, Guwahati, Patna, Bhubaneswar,

- Cuttack, and other relevant towns.

- Develop the market gradually with strong distributor servicing and repeat sales.

- 2. Distributor Appointment & Management

- Identify, evaluate, appoint, and develop distributors in key markets.

- Assess distributor capability in terms of investment, infrastructure, retail reach, sales

- team, and FMCG experience.

- Ensure distributor stock discipline, payment discipline, and market servicing.

- Monitor distributor ROI and make sure the product remains attractive for the channel.

- Review distributor performance monthly.

- 3. Market Expansion

- Build Idori's presence in premium grocery, general trade, modern trade,

- school/college areas, high-footfall retail, and travel-oriented outlets.

- Increase numeric distribution in selected towns.

- Build depth in important cities before expanding too widely.

- Develop Northeast markets carefully through robust distributor selection and regular

- market visits.

- 4. Sales Team Management

- Manage sales executives, sales officers,



merchandisers, and distributor salesmen.

- Set beat plans and daily market coverage.

- Conduct joint working with team members.

- Train the team on product selling, retailer handling, scheme execution, and display

- standards.

- Monitor productivity and discipline.

- 5. Retail Execution & Visibility

- Ensure good shelf placement and impulse visibility for Hello Panda and Yan Yan.

- Execute displays, trade schemes, sampling, and local promotions where required.

- Ensure product availability across key SKUs and flavours.

- Track competition from chocolates, biscuits, wafers, imported snacks, and local

- confectionery brands.

- 6. Claims, Expiry & Stock Control

- Track expiry and damage claims carefully.

- Verify distributor claims with proper documentation and photos.

- Monitor slow-moving stock and act before expiry risk increases.

- Coordinate with accounts and logistics for billing, dispatches, payments, and claim

- settlement.

- 7. Reporting

- Submit weekly market and sales reports.

- Track distributor-wise performance, active outlets, new outlets, stock position,

- outstanding, claims, and competitor activity.

- Prepare monthly business review for the East and Northeast region.

📌 Area Sales Manager (India)
🏢 Acme Services Private
📍 India