Overview
• Deliver Social Intelligence and Consumer Insights projects across brands, markets and business questions, including innovation, communications, brand strategy, consumer trends and foresight.
• Translate business challenges into structured social-listening and research studies, supported by explicit analytical plans.
• Combine qualitative and Quantitative data, which helps explain consumer motivations and the reasons behind behaviour.
• Independently manage projects from initial scoping and brief alignment through analysis, storytelling, recommendations and final presentation.
• Convert complex findings into concise, compelling and actionable narratives for business and Insights stakeholders.
• Contribute to the continued development of PepsiCo’s Social Intelligence capability through knowledge sharing, best-practice development and stakeholder education.
• Work closely with Global Insights and business teams across cultures and markets
Responsibilities
• Act as a Social Intelligence expert, with a strong focus on delivering insights
• Understanding the PepsiCo/Pepsi Lipton trends framework, leverage available technology stack and provide insights
• Understand business requirements and convert them into structured research approaches and deliverables.
• Lead projects end to end, including brief alignment, analysis, report development and presentation of results.
• Analyse digital conversations, consumer trends and market signals using tools such as Talkwalker, Trendscope, Tastewise and ConvoTrack.
• Integrate multiple quantitative and qualitative data sources to explain both what is happening and why it is happening.
• Own recurring CreativeX reporting and deep-dive audits, analysing creative-quality performance, digital-mandatory compliance and distinctive brand asset adoption across markets, channels and formats.
• Monitor data quality and platform readiness, including ad-account and brand-page connections, asset taxonomy and accurate separa
📌 Consumer Insights Assoc Analyst (India)
🏢 PepsiCo
📍 India