About the Company

An AI-native visual communication platform, used by 5M+ users, built for IITians and backed by top investors, that turns text into diagrams, frameworks, presentations, and business visuals instantly.

About the Role

This role involves owning creator partnerships and UGC campaigns from start to finish, driving measurable reach and conversions on a lean, ROI-focused budget. The ideal candidate will manage a high volume of creator campaigns, ensuring content is fresh, distinct, and on-brand, while continuously optimizing for performance and maintaining strong creator relationships.

Responsibilities

• Plan and run influencer marketing campaigns with creators across global markets, especially the US and other Western markets
• Find, contact, negotiate with, and onboard creators, working directly with them or through their agencies
• Manage campaigns with 100+ creators every two weeks while keeping each piece of content fresh, distinct, and on-brand
• Brief creators on content formats, hooks, and messaging, and review their content before it goes live




• Build and grow the UGC program, including work with new creators who have few or no followers
• Study what performs, spot patterns in content, and use those patterns to shape the next round of briefs
• Manage a monthly creator budget of about $10,000 and get the most return from every dollar spent
• Track CPM, unique link clicks, and conversions for each creator, and use the data to decide where to spend
• Help improve conversion tracking at the bottom of the funnel, working with internal teams on attribution
• Keep creator relationships robust so the best performers want to work with the company again
• Keep up with creator economy trends, creator pricing, and new platforms, and bring new ideas to the team
• Work closely with the existing influencer marketing lead and share ownership of results

Qualifications

• 2+ years of hands-on influencer marketing experience, with a clear track record of worki

📌 Influencer Marketing (Bengaluru)
🏢 Human Capitalists
📍 Bengaluru