About Roopsee
Roopsee is India’s First smart skincare platform, All these years people have bought skincare
the same way by guessing, Listening to others and trial and error, That is where roopsee
comes in to revolutionise the process, We have developed a system that helps users
understand their skin and discover products matched to their skin type, concerns, and goals
through Doctor given scores, and ingredient transparency.
Company URL: roopsee.com

Role Overview (Strictly from office role)
We are looking for a creative and data-driven Social Media & Digital Marketing Lead to
grow Roopsee’s digital presence across social media, SEO, email, paid campaigns, and
content marketing.
Key Responsibilities
 Plan and execute digital marketing strategies across Instagram, LinkedIn, YouTube,
email, whatsapp, SEO, SEM, and paid ads.
 Create and manage content for social media, blogs, emails, campaigns, and brand
communication.
 Build and maintain a solid editorial and content calendar.
 Track trends, consumer behavior, campaign performance, KPIs, ROI, and
engagement.




 Ensure consistent brand messaging, tone, and visuals across all digital channels.
 Collaborate with creators, designers, writers, dermatologists, and internal teams.
 Manage paid campaigns, influencer collaborations, and marketing budgets.
 Prepare performance reports and suggest growth strategies.
Skills Required
 Strong understanding of social media trends and platform best practices.
 Creative mindset with good storytelling and content planning skills.
 Knowledge of SEO, SEM, Meta Ads, Google Ads, and analytics tools.
 Ability to analyze data, reports, consumer behavior, and campaign results.
 Good communication, collaboration, and project management skills.
 Basic knowledge of Canva, CapCut, Photoshop, Premiere Pro, or similar tools is
preferred.
Preferred Experience Experience in digital marketing, social media, or brand marketing.
 Background in beauty, skincare, wellness, ecommerce, or co

📌 Digital Marketing Intern (Mumbai)
🏢 Roopsee.
📍 Mumbai