16 Oct
|
Paramverse BIO
|
Mumbai
16 Oct
Paramverse BIO
Mumbai
About Paramverse Bio
Paramverse Bio Pvt. Ltd. is building India's next outstanding bio company, with a focus on biological agriculture. Founded in 2024 and part of Paramverse Group, it develops and sells indigenous microbial formulations under the DHARITRI SUTRA™ brand. The portfolio spans 21 registered products across three lines: RAKSHAK (bio-protection), POSHAK (bio-nutrition), and AMRITAM (export-grade compliance).
Every product is delivered through the "Doctor of Soil" model: a certified agronomist, a personalised prescription, and data to show whether it worked. Paramverse Bio is live across nine Indian states in Phase 1 (FY27), with 48 territories, institutional-grade manufacturing, and field-to-export traceability.
What You Will Own
Growth and market strategy. Translate business ambition into a clear growth agenda across priority states, territories, crops, farmer segments, channels, and product lines. Own the marketing contribution to market expansion and revenue growth; this is a business-building role, not only a branding role.
Farmer operating systems.
Design scalable farmer programmes and operating models that connect the Doctor of Soil approach with farmer identification, agronomist-led advisory, product recommendations, field demonstrations, adoption tracking, and outcome measurement.
Go-to-market and portfolio strategy. Develop product and segment strategies for RAKSHAK, POSHAK, and AMRITAM, including use-case prioritisation, value propositions, launch sequencing, market-entry plans, and differentiation grounded in product science and farmer needs.
Market development and expansion. Partner with sales and agronomy teams to identify high-potential markets, understand crop and regional requirements, address adoption barriers, and build repeatable territory-level growth programmes.
Demand generation and channel growth. Build integrated programmes across farmer engagement, dealer and distributor activation, institutional relationships, demonstrations, field d
📌 Head of Marketing (Mumbai)
🏢 Paramverse BIO
📍 Mumbai