About the Role :

We are looking for a Senior Executive to join our Lifestyle PR team, with hands-on experience in media relations, brand communications and on-ground PR execution.

The ideal candidate should have worked with lifestyle and consumer-facing brands across Fashion, F&B; and Hospitality, have a solid network of media contacts, and be comfortable taking ownership of media outreach, brand opportunities and on-ground activations.

Key Responsibilities:-
• Handle day-to-day PR activities for lifestyle and consumer brands, with a focus on Fashion, F&B; and Hospitality.
• Build and maintain strong relationships with journalists, editors and media contacts across print, digital, lifestyle, fashion, food and hospitality publications.
• Drive proactive media outreach, pitch stories and identify relevant editorial opportunities to secure meaningful brand coverage.
• Plan and execute on-ground PR activities, including media events, brand launches, press previews, influencer engagements and other brand activations.
• Coordinate with clients, media,



vendors and internal teams to ensure the smooth execution of PR campaigns and events.
• Identify news hooks, trends, features and creative opportunities to build brand visibility.
• Draft and pitch press releases, media notes, story ideas and other PR communication.
• Monitor media coverage, maintain coverage trackers and prepare regular reports for clients.
• Stay updated on lifestyle, fashion, food and hospitality trends, as well as relevant media and industry developments.
• Support campaign ideation and contribute fresh ideas to strengthen brand positioning and media visibility.
• Manage multiple accounts and deadlines while ensuring timely execution and quality of work.

Requirements:-
• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or a related field.
• 3–4 years of relevant experience in Lifestyle PR, preferably within a PR agency.
• Strong media relations and an established network of

📌 Senior PR Executive – Lifestyle PR (India)
🏢 Think Ink Communications
📍 India