About the Role

Swing Saga is looking for a performance-driven and creative skilled who can manage Google Ads campaigns while overseeing the website's UI/UX, functionality, and backend operations. The ideal candidate should be comfortable working with digital advertising, website optimization, user experience, and conversion rate improvement to drive business growth.

● Plan, execute, and manage Google Ads campaigns to generate quality leads and drive sales.
● Conduct keyword research, audience targeting, and competitor analysis.
● Monitor campaign performance, budgets, CPC, CTR, ROAS, and conversion rates.
● Optimize campaigns regularly to improve results and maximize return on ad spend.
● Set up and monitor conversion tracking, Google Analytics, and other relevant performance tools.
● Prepare regular campaign performance reports and recommend improvements
●Manage and improve the website's user interface and user experience.
● Identify usability issues and optimize website navigation, product pages, landing pages, and checkout flows.
● Improve website layout, responsiveness,



and overall customer journey across desktop and mobile devices.
●Conduct website audits to identify friction points and recommend solutions to improve conversions.
●Monitor website functionality, loading speed, broken links, and checkout-related issues
●Support ongoing website maintenance and ensure a smooth shopping experience for customers.
●Manage routine website backend activities, including product listings, content updates, pricing, banners, and landing pages.

Required Skills & Qualifications
● Hands-on experience managing Google Ads campaigns.
● Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
● Understanding of UI/UX principles, wireframing, responsive design, and website usability.
●Experience managing website backends and e-commerce platforms such as Shopify or WooCommerce.
● Understanding of conversion rate optimization (CRO), landing page optimizatio

📌 Performance Marketer (Noida)
🏢 Swing Saga
📍 Noida