JSW Inspire (Goods & Apparel) is looking for a dynamic, commercially driven marketing leader to build and scale a differentiated Indian sports brand.

This role will own the brand’s overall marketing strategy, spanning brand positioning, integrated campaigns, digital and performance marketing, consumer engagement, community building and demand generation. The role requires a leader who can combine strategic brand building with hands-on execution and measurable business outcomes.

The ideal candidate will bring experience in building, launching, repositioning or scaling consumer-facing brands, with a solid understanding of the sportswear, footwear, activewear, fitness, lifestyle, fashion or D2C ecosystem.

Key Responsibilities
1. Brand Strategy & Development
• Define and drive the brand’s positioning, value proposition, differentiation and consumer segmentation.
• Build a consistent and compelling brand identity across consumer touchpoints.
• Develop strategies to improve brand awareness, consideration, preference and equity.




• Translate consumer insights and market trends into actionable brand strategies.

2. Integrated Marketing & Campaigns
• Lead end-to-end integrated marketing campaigns, from consumer insight and creative briefing to execution and measurement.
• Develop campaigns across digital, social media, influencer marketing, films, PR, retail and experiential platforms.
• Partner with creative, media, production and activation agencies to deliver impactful campaigns.
• Evaluate campaign effectiveness and continuously improve outcomes.

3. Digital & Performance Marketing
• Drive digital and social media strategy across relevant platforms, including Instagram and YouTube.
• Develop content strategies that strengthen brand engagement, audience growth and consumer acquisition.
• Oversee performance marketing and paid media initiatives, ensuring effective budget utilisation and measurable returns.
• Track key metrics such as customer acquisition cost (CAC), con

📌 Senior Marketing Manager (Mumbai)
🏢 JSW Sports
📍 Mumbai