Position: Country Head – Bangladesh
Industry: Rapid-Moving Consumer Goods (FMCG)
Location: Dhaka, Bangladesh
Reporting To: Head – International Business
1. Job Purpose
The Country Head – Bangladesh will lead the development, and expansion of the company's business in Bangladesh, with end-to-end responsibility for market entry strategy, commercial operations, distribution network development, brand building, revenue growth, and long-term profitability. The successful candidate will work closely with regional and corporate teams to translate the company's growth ambitions into a commercially viable and scalable Bangladesh business.
2. Key Responsibilities
A. Market Expansion Strategy and Business Development
• Develop the Bangladesh market expansion strategy in alignment with the company's overall business objectives.
• Conduct comprehensive market assessments covering category size, consumer demand, market growth, competitive landscape, price points, distribution structures, and channel opportunities.
• Evaluate opportunities across urban and semi-urban markets,



with a phased approach to nationwide expansion.
• Recommend the most appropriate go-to-market model, including direct exports, importer-distributor arrangements, local distribution partnerships, contract manufacturing, or local manufacturing, as commercially appropriate.
• Monitor competitor activity, pricing strategies, product launches, and consumer trends to identify opportunities for differentiation and growth.

B. Distributor Identification and Route-to-Market Development
• Assess potential partners on financial strength, market reach, distribution capabilities, warehousing, sales force effectiveness, category experience, and market reputation.
• Develop the country's route-to-market strategy, including channel segmentation, geographic coverage, distributor territories, and distribution economics.
• Build relationships with wholesalers, retailers, modern trade chains, key accounts, e-commerce platforms, a

📌 Country Head (Mumbai)
🏢 Bajaj Bangladesh
📍 Mumbai