Content Lead/ Strategist – Arts to Hearts Project
Employment Type: Full time
Arts to Hearts Project is a global platform that celebrates artists, supports creative communities, and
brings artists' stories to life through books, magazines, interviews, campaigns, and digital content.
We work at the intersection of art, storytelling, publishing, and community.

Key Responsibilities
● Develop and execute content strategies aligned with ATH's brand identity, audience, and
business goals.
● Write, edit, and publish high-quality content for websites, blogs, social media, newsletters,
email campaigns, artist features, interviews, books, and brand initiatives.
● Develop compelling stories around artists, their creative journeys, art practices, books, and
creative communities.
● Conduct keyword research and identify content opportunities based on search intent,
audience interests, and relevant search trends.
● Implement on-page SEO, including title tags, meta descriptions, heading structures, internal
linking, URL optimisation, image alt text, and content optimisation.




● Use Google Search Console to monitor search performance, impressions, clicks,
click-through rates, keyword rankings, indexing issues, and organic search opportunities.
● Use Google Analytics 4 (GA4) to analyse website traffic, user behaviour, engagement, and
content performance.
● Optimise existing website pages, blogs, and landing pages to improve organic visibility,
relevance, and engagement.
● Develop SEO-friendly content calendars, blog strategies, topic clusters, and editorial plans.
● Identify content gaps and opportunities through competitor analysis, keyword research, and
search performance data.
● Understand technical SEO fundamentals, including crawling, indexing, XML sitemaps,
canonical tags, redirects, structured data, and Core Web Vitals, and coordinate with the tech
team on implementation where required.
● Develop original content concepts, campaigns, and storytelling formats that strengthen ATH

📌 Content Strategist (Noida)
🏢 Arts To Hearts Project
📍 Noida