Role Purpose

Lead the growth and development of the ORS (Operating Room Supply) business by translating market opportunities into executable commercial plans, leading the sales team, building a high-performing channel network, strengthening KOL and customer relationships, and delivering sustainable revenue. This role serves as the business owner for pan-India, connecting sales execution, skill-development, marketing priorities and clinical engagement.

Key Responsibilities

• Own the ORS business plan and deliver aligned revenue, growth, gross-margin and market-share goals.
• Lead sales activities for the ORS portfolio across India.
• Develop a robust prospect pipeline by creating strategies to go deep within each account/ region and building a recurring business.
• Identify priority specialties, procedures, institutions, accounts and geographic white spaces for focused growth.
• Drive launch readiness and commercialization of new products.
• Provide market intelligence on customer needs, competitors, pricing, and emerging or innovative business models.




• Work cross-functionally with Marketing, Service, Supply Chain, Finance, Regulatory, Quality, Medical and Compliance to resolve barriers and improve customer satisfaction.

Strategic Planning and Execution

• Develop annual and long-term ORS strategies aligned with market potential, portfolio priorities, customer needs and revenue objectives.
• Assess past performance, current strengths and gaps, product-wise performance, regional potential, channel productivity, margin profile and future portfolio needs.
• Define the go-to-market model for channel distribution, based on market potential, margin profile and customer segment.

Channel Partner Management

• Design and execute a channel strategy that delivers the required market coverage, capability, service levels, compliance and commercial performance.
• Identify, appoint, onboard and periodically evaluate channel partners against defined commercial, financial, t

📌 Business Development Manager (India)
🏢 B. Braun Group
📍 India