Will lead distributor development and general trade sales across assigned territories. The role requires hands-on market work, solid trade relationships and ownership of sales growth, repeat orders and collections.

Key Responsibilities
• Identify, evaluate and appoint suitable distributors, super-stockists and channel partners.
• Expand availability across grocery stores, premium food stores, independent supermarkets and other relevant retail outlets.
• Drive primary sales to distributors and secondary sales from distributors to retailers.
• Ensure appointed distributors actively service outlets, maintain appropriate stock and generate repeat orders.
• Develop territory plans, sales targets, retailer coverage plans and market expansion strategies.
• Recruit, train and manage field sales representatives as the business expands.
• Plan trade schemes and in-store activities within approved budgets.
• Monitor stock ageing, expiry exposure, returns, payment terms and outstanding collections.
• Gather market feedback on pricing, competition,



product demand and packaging.
• Maintain accurate sales forecasts and regular reports on distributor and outlet performance.

Candidate Requirements
• Preferably 3–7 years of experience in FMCG or food and beverage sales.
• Proven experience appointing distributors and developing retail markets.
• An established distributor and retailer network in relevant territories.
• Strong negotiation, relationship management and collection skills.
• Ability to work independently and travel regularly.
• Comfortable using Excel and sales reporting tools.
• Experience with premium or emerging food brands is an advantage.

Success Measures
• Productive distributors and active retail outlets.
• Secondary sales growth and repeat orders.
• Sales target achievement and timely collections.
• Healthy inventory movement and controlled returns.

📌 Sales Manager (Ludhiana)
🏢 Beehive Farms
📍 Ludhiana