Company Description

BOOMBAY is India's Clean-label Sauces Company. We craft sauces, dips, spreads, and dressings that are 100% clean, plant-based, and packed with bold global flavours. No refined oils, no refined sugar—just clean, delicious food that’s good for you and easy to love. We're a young and driven team building something meaningful (and tasty) from the ground up.

What you will do
• Own Boombay's brand identity and creative direction end to end
• Define tone of voice, visual language, and brand positioning across all channels
• Lead creative output for social media content calendar, scripts, visuals, and copy
• Manage and direct the brand agency with clear briefs and measurable outcomes
• Build and oversee influencer collaborations with a focus on authenticity, not just reach
• Produce ad creatives and design funnels for performance campaigns in coordination with the Performance Marketing Manager
• Ensure brand consistency across packaging, platform listings, and all consumer touchpoints
• Track brand metrics awareness, follows,



and content performance, ctr and iterate fast
• Ensure customer insighting BAU is ongoing and the data flow is constant
• Guide NPD based on customer insights
• Craft customer hypothesis and ensure that we are speaking to the customer across all touchpoints
• Design customer journeys across all customer touch points
• Product specific messaging, marketing and distribution strategies
• Own customer retention

Who you are
You've worked inside a D2C food or FMCG brand at an early growth stage where the brand was still being defined and built, not just maintained. You've created content that actually moved product, not just content that looked good. You understand the difference between brand building and brand spending, and you've had to make that argument internally with limited budgets. Experience with sauce, condiment, or food categories is a robust plus.

📌 Brand Manager (Mumbai)
🏢 Boombay
📍 Mumbai