We're looking for a Growth/Performance Marketing Manager to own the growth function end-to-end — someone who can set strategy, run execution personally where needed, manage vendors/freelancers/junior team members, and be fully accountable for hitting company-level growth targets.
Key Responsibilities• Own the growth strategy and roadmap across paid, organic, and lifecycle channels
• Set, track, and be directly accountable for core KPIs: CAC, ROAS, MRR/ARR contribution, conversion rate, lead-to-signup rate, and LTV
• Plan and manage marketing budgets across Google Ads, Meta Ads, and other channels — decide allocation based on performance data
• Build and oversee the full-funnel growth engine — landing pages, ad creatives, retargeting, email/WhatsApp nurture sequences
• Design and run a structured testing roadmap (creatives, audiences, offers, landing pages) and turn learnings into scalable playbooks
• Manage tracking infrastructure (GA4, Meta Pixel, CRM attribution, UTM governance) to ensure data integrity across the funnel
• Present growth performance, insights,



and forward plans directly to founders/leadership on a recurring basis
• Manage relationships with Internal departments and any external agencies, freelancers, or junior marketers supporting growth execution
• Identify and pilot recent growth channels (SEO, affiliate, partnerships, community-led growth) beyond paid acquisition
• Set monthly/quarterly targets for the growth function and course-correct proactively when off-track

Requirements• 4–5 years of performance/growth marketing experience, ideally with SaaS or B2B products
• Track record of owning and hitting measurable growth/revenue targets, not just managing ad spend
• Strong hands-on expertise with Google Ads, Meta Ads Manager, GA4, and CRM/marketing automation tools
• Solid grip on funnel economics — CAC, LTV, payback period, cohort analysis
• Experience managing budgets independently and making channel-allocation calls
• Some experience managing or m

📌 Growth Marketing Manager, Performance Marketer (India)
🏢 VoraPal
📍 India