Job Description: Business Development Executive – Technical Hardware Sales
Company: Masterline
Location: Chandigarh (On-site)
Experience: 1–4 Years
Job Type: Full-time

Role Overview
Masterline is looking for a Business Development Executive with experience in B2B technical hardware sales, preferably in telecom, networking, RFID, smart cards, or electronic devices. The candidate should understand technical products, identify business opportunities, present product solutions to clients, and build long-term relationships with enterprise customers and channel partners.

Key Responsibilities
• B2B Sales & Business Development: Identify, approach, and acquire new customers across telecom, banking, fintech, government, enterprise, and other relevant industries.
• Technical Hardware Sales: Promote and sell technical hardware products, including networking devices, routers, ONTs, fibre-related equipment, RFID products, smart cards, and electronic devices, depending on the assigned product portfolio.
• Product Knowledge: Develop a transparent understanding of product specifications,



features, applications, compatibility, and commercial benefits.
• Client Meetings & Product Presentations: Understand customer requirements, explain relevant technical solutions, conduct product demonstrations, and coordinate technical discussions when required.
• Lead Generation: Generate leads through cold calling, networking, referrals, online platforms, industry databases, and channel partners.
• Sales Proposals & Negotiations: Prepare quotations, commercial proposals, presentations, and follow-ups; negotiate pricing and close deals.
• Channel Partner Management: Develop relationships with distributors, dealers, system integrators, resellers, and other B2B partners.
• Customer Relationship Management: Maintain relationships with existing customers, identify repeat business opportunities, and support account growth.
• Internal Coordination: Work with technical, operations, and management teams to en

📌 Senior Business Development Manager (India)
🏢 Masterline Group
📍 India