Brand Manager – Current Category Launch
Company: Fabb6 | Location: Bangalore | Experience: 3-6yrs
About Fabb6
Fabb6 is a fast-growing professional beauty e-commerce platform committed to democratize beauty across Tier1, Tie2 and every far nook corner of the country via tech driven efficient supply chain and eliminating needs of middlemen in between. We offer a thoughtfully curated portfolio of 5,000+ skincare, haircare, and wellness products from 50+ trusted national and international brands, delivering authentic products and a seamless shopping experience. Team members join a culture that values fairness, continuous improvement, and a customer-first mindset. Working at Fabb6 means contributing to a modern, results-driven beauty experience for diverse customers.
About the Role
Fabb6 is looking for a results-driven Brand Manager – New Category Launch to lead the pre-launch, launch, and post-launch activities for its new beauty and personal care categories.
Product development, formulation, sampling, and packaging finalisation are already taken care of.
The primary focus of this role will be to build brand awareness, develop and execute go-to-market strategies, drive sales across D2C and B2B channels, and scale the category after launch.
Key Responsibilities
Pre-Launch
• Develop go-to-market strategies, launch plans, and marketing calendars.
• Define target audiences, brand positioning, product USPs, and messaging.
• Coordinate campaign creatives, product photography, and marketing content.
• Plan influencer collaborations, product seeding, and pre-launch campaigns.
• Ensure website, inventory, and promotional readiness across D2C and B2B channels.
Launch
• Execute launch campaigns across digital, social media, influencer, and offline channels.
• Coordinate product promotions, offers, and website launches.
• Support B2B sales through salon outreach, distributor engagement, and trade promotions.
• Monitor initial sales, campaign performance, and customer engagement.
📌 Brand Manager (India)
🏢 Fabb6
📍 India