Job Description – Area Sales Manager, Retail

Company
Mikelin Nutrition Enterprises
Brand
Clean & Crafted
Location
Mumbai
Role Type
Full-time
Requirement
Immediate
Experience
Minimum 10 years in FMCG retail sales, preferably food / premium consumer products
Education
Graduate; MBA / PGDM preferred
Reporting
CEO
Team
4-5 Sales Executives initially

About Clean & Crafted

Clean & Crafted is a nutrition-focused, clean label food company building one of India's most trusted food brands. We create thoughtfully crafted breads and future food products using natural ingredients, nutrition science, and uncompromising quality standards.

Make History With Us
Clean & Crafted isn’t tweaking an existing category—we’re creating one. Our mission is to put science‑backed nutrition into everyday food while being radically transparent about ingredients. If you want a true 0 → 1 journey at a purpose‑led FMCG startup and the chance to have your fingerprints on a brand, a business and an entirely new category—this is it.

Role Overview




We are looking for a Area Sales Manager – Retail, to build and manage Clean & Crafted’s retail business across Mumbai. The role will initially focus on Premium General Trade, Contemporary Trade chains, premium food stores, supermarkets and gourmet retail.
The person will manage 4-5 field sales executives besides promotional activities and will be responsible not merely for adding outlets, but for ensuring that each outlet remains active,

productive and commercially viable. This is a hands-on role requiring strong market knowledge, retailer relationships, disciplined execution and the ability to convert distribution into consistent sales.

Key Responsibilities
Retail Business Development· Identify and onboard premium retail outlets across Mumbai.
· Identify high-potential neighbourhoods, stores and retail clusters.
· Negotiate listings, margins, visibility and commercial terms within approved guidelines.
· Develop relationships with store owners, category manag

📌 Area Sales Manager (Mumbai)
🏢 clean & crafted foods
📍 Mumbai