About the Role
We're hiring a Head of Content who can do more than write well — you'll build content that ranks, answers, gets cited by AI engines, and moves enterprise buyers through the funnel. You'll own long-form and short-form output across blogs, thought leadership, social, sales enablement, and ABM campaigns, working directly with demand generation, SEO, and product marketing at HONO.
This is not a ghostwriting or execution-only role. You'll bring strategic thinking to every brief — understanding where a piece sits in the funnel, who the buyer is, and what it needs to do commercially. You use LLMs to accelerate, not to replace judgment. If you need heavy editing and hand-holding on every draft, this isn't the role. If you can take a campaign brief and turn it into pipeline-moving content independently, read on.
Key Responsibilities:
Long-Form & SEO Content
• Write SEO-optimised long-form content — blogs, guides, whitepapers, and pillar pages — targeting B2B SaaS and enterprise HR buyers across TOF, MOF, and BOF.
• Build topical authority clusters: research keyword universes,
map content to funnel stages, and execute at consistent publishing velocity.
• Optimise existing content for search intent, E-E-A-T signals, and featured snippet capture.
• Work with the SEO lead to hit organic traffic and ranking targets, not just word count.
AEO — Answer Engine Optimisation
• Write content structured to win featured snippets, People Also Ask boxes, and knowledge panels.
• Format articles with Q&A; sections, definition blocks, and structured schema-ready copy.
• Build a question-first content framework targeting high-volume B2B HR and payroll queries.
GEO — Generative Engine Optimisation
• Write content that is citation-worthy for ChatGPT, Perplexity, Gemini, and Copilot responses.
• Structure claims, statistics, and definitions so they are unambiguously extractable by LLMs.
• Track and improve HONO's brand mention rate in AI-generated answers.
Social Media & Th
📌 Head of Content (Gurugram)
🏢 HONO
📍 Gurugram