Job Title: Marketing Executive — Performance Marketing & SEO
Experience: 1–2 years
About the Role
We are looking for a Marketing Executive with 1–2 years of experience to handle campaign reporting, support paid campaign optimization, and execute SEO content initiatives. The role requires strong analytical skills, clear writing, and the ability to turn marketing data into practical actions that improve traffic, lead quality, and acquisition efficiency.
Key Responsibilities
Performance Marketing & Reporting
• Own campaign reporting across Capterra, TDPM, Google Ads, ChatGPT Ads where available, LinkedIn Ads, and Microsoft Advertising (Bing).
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• Build and maintain daily trackers, weekly dashboards, and monthly reports with transparent insights and recommended actions.
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• Analyze spend, impressions, clicks, CTR, CPC, CPM, conversions, conversion rate, CPL, and CPA; report return on ad spend (ROAS) where revenue tracking is available.
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• Monitor spending against budgets and flag overspending, underdelivery, tracking issues, and performance changes.
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• Support campaign setup and optimize keywords, search terms, negative keywords, targeting, bids, and ad copy.
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• Coordinate tests of ad creatives, messaging, and landing pages; document results and recommend next steps.
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• Maintain UTM conventions and validate conversion tracking with the relevant team.
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• Compare advertising platform data with GA4 and lead data, investigate discrepancies, and explain attribution differences.
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• Work with sales to evaluate lead quality and connect campaign performance with business outcomes.
SEO & Content
• Conduct keyword research, competitor analysis, and content gap analysis using Semrush and other relevant tools.
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• Plan, write, edit, and refresh SEO-optimized articles aligned with search intent and business priorities.
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• Optimize titles, meta descriptions, headings, URLs, images, and calls to action.
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• Execute internal linking improvements using relevant destinations and descrip
📌 Marketing Executive (Pune)
🏢 Celoxis
📍 Pune